From ButterCMS to HubSpot CMS

We are the ButterCMS to HubSpot CMS migration experts

Challenges with ButterCMS

Key pain points

Where ButterCMS starts to show cracks is when projects grow beyond its comfort zone. The content modeling is adequate for straightforward use cases, but it lacks the depth and flexibility of platforms like Sanity or Contentful. Components are only available for pages, not collections or blog posts, which creates frustrating inconsistencies when you're trying to build a cohesive content architecture. The 1,000 content field limit, even on expensive plans, can become a real ceiling for ambitious projects.

The platform's smaller ecosystem is a double-edged sword. While anyone who knows JavaScript can work with the API, you won't find the same depth of community resources, plugins, or third-party integrations that larger platforms offer. Media management is also noticeably behind, with no bulk upload capability and limited asset organisation tools. For agencies managing multiple client sites, these paper cuts add up quickly.

There have also been transparency concerns. In 2024, a DNS incident affected thousands of sites using ButterCMS, but their status page showed no downtime. That kind of communication gap is a red flag for any team relying on a third-party CMS in production. The pricing, while competitive on the surface, can feel steep for smaller teams once you move past the limited free tier, and the jump between plans isn't always proportional to what you get.

Limited content modeling flexibility

Components are only available for pages, not collections or blog posts. This creates awkward workarounds when you need consistent structured content across different content types.

Content field limits on all plans

Even the most expensive plans cap you at 1,000 content fields. For complex, multi-locale projects this ceiling arrives faster than you'd expect.

No bulk media upload

The media library only supports single-file uploads with limited organisation tools. Managing assets across a large site becomes tedious quickly.

Small ecosystem and community

Compared to Contentful or Sanity, the community is tiny. Fewer plugins, fewer tutorials, and fewer developers with direct experience means more problem-solving on your own.

Transparency concerns around incidents

In 2024, a DNS incident reportedly affected sites using ButterCMS, but limited public acknowledgement on their status page raised concerns about transparency. The details are difficult to verify independently.

Pricing jumps between tiers

The free tier is very limited, and paid plans start at $71 per month. For small projects or startups, the cost can be hard to justify when alternatives offer more generous free tiers.

Benefits of HubSpot CMS

Key advantages

HubSpot whole ecosystem is designed so business users can update pages, run campaigns, and push content without ever Slacking a developer at 9 p.m.

It’s genuinely simple to implement, the drag-and-drop editor behaves, and the CRM integration does all the heavy lifting, from personalization to lead capture to automated follow-ups. You barely need a dev unless you’re trying to make something unusually fancy, because HubSpot’s whole pitch is: “Let marketing ship it themselves.”

But if you do want to build something more complex or need help figuring out where HubSpot fits into your stack, reach out. We can help you avoid unnecessary and very expensive upgrades, weird theme restrictions, and the classic “why is this locked behind Enterprise?” surprise.

Intuitive drag-and-drop interface

Non-technical teams can update pages, layouts, and content without ever pinging a developer. The editor is straightforward, visual, and fast, making day-to-day site changes painless.

Deep CRM integration

Forms, leads, emails, CTAs, and all of it connect back to HubSpot’s CRM automatically. This gives teams real personalisation power and a unified view of how users move from visitor to lead to customer.

Built-in SEO tools and analytics

HubSpot flags issues, suggests improvements, and provides performance insights without extra tools. It’s practical for teams who want clear SEO direction baked directly into the CMS.

Secure cloud hosting with SSL/CDN

Hosting, security patches, SSL, and updates are all handled by HubSpot. Sites stay fast and secure without anyone babysitting servers or worrying about downtime.

Lead tracking and management

Every form submission, chat, and CTA is automatically tracked. Marketing and sales teams get full visibility into user behaviour without setting up a separate tracking stack.

Live WYSIWYG previews

Changes can be reviewed in real time before publishing, which reduces mistakes and makes approvals easier. What you see in the editor actually matches what goes live