Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From ButterCMS to Dato CMS
Key pain points
Where ButterCMS starts to show cracks is when projects grow beyond its comfort zone. The content modeling is adequate for straightforward use cases, but it lacks the depth and flexibility of platforms like Sanity or Contentful. Components are only available for pages, not collections or blog posts, which creates frustrating inconsistencies when you're trying to build a cohesive content architecture. The 1,000 content field limit, even on expensive plans, can become a real ceiling for ambitious projects.
The platform's smaller ecosystem is a double-edged sword. While anyone who knows JavaScript can work with the API, you won't find the same depth of community resources, plugins, or third-party integrations that larger platforms offer. Media management is also noticeably behind, with no bulk upload capability and limited asset organisation tools. For agencies managing multiple client sites, these paper cuts add up quickly.
There have also been transparency concerns. In 2024, a DNS incident affected thousands of sites using ButterCMS, but their status page showed no downtime. That kind of communication gap is a red flag for any team relying on a third-party CMS in production. The pricing, while competitive on the surface, can feel steep for smaller teams once you move past the limited free tier, and the jump between plans isn't always proportional to what you get.

Limited content modeling flexibility
Components are only available for pages, not collections or blog posts. This creates awkward workarounds when you need consistent structured content across different content types.

Content field limits on all plans
Even the most expensive plans cap you at 1,000 content fields. For complex, multi-locale projects this ceiling arrives faster than you'd expect.

No bulk media upload
The media library only supports single-file uploads with limited organisation tools. Managing assets across a large site becomes tedious quickly.

Small ecosystem and community
Compared to Contentful or Sanity, the community is tiny. Fewer plugins, fewer tutorials, and fewer developers with direct experience means more problem-solving on your own.

Transparency concerns around incidents
In 2024, a DNS incident reportedly affected sites using ButterCMS, but limited public acknowledgement on their status page raised concerns about transparency. The details are difficult to verify independently.

Pricing jumps between tiers
The free tier is very limited, and paid plans start at $71 per month. For small projects or startups, the cost can be hard to justify when alternatives offer more generous free tiers.
Key advantages
DatoCMS has a low learning curve, clean UI, and a drag-and-drop schema builder that lets teams shape content without a single existential crisis. Editors love it. Developers tolerate it. Everyone gets to ship faster.
The APIs are solid, the media pipeline is excellent, and the multilingual tooling is actually usable. But lto be honest, it’s expensive, and the drag-and-drop approach means it’s not exactly winning awards for flexibility. Still, if you want something that feels polished out of the box and integrates nicely with Next.js, Shopify, and friends, DatoCMS delivers a pretty smooth experience.
User-friendly interface
DatoCMS has a clean, approachable UI that editors can pick up instantly. Little training needed, and teams can publish content without tripping over the system.

Flexible API-based approach
With both GraphQL and REST, you can query content however you prefer. It gives developers freedom to shape data flows without fighting the CMS.

Seamless integration
DatoCMS works smoothly with popular frameworks and tools like Next.js, Gatsby, and Shopify. Plug it in, fetch content, and you’re off.

Efficient data retrieval
The GraphQL API is fast and predictable, making it easy to pull exactly the data you need without overfetching or messy workarounds.

Powerful image tools
Dato handles image optimisation, responsive resizing, and transformations automatically. Your site stays fast without custom pipeline work.

Real-time updates
Content changes sync instantly across environments, giving teams quick feedback and reducing the “save, refresh and hope” cycle.
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