Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From BaseHub to Craft CMS
Key pain points
BaseHub is one of those platforms that feels like it was built by a developer, for a developer, and at no point did anyone ask, “Won't marketers need to be able to edit on the go?” Once you’re inside, it’s tables inside tables inside tables, like a Russian doll but somehow less fun. And as we’ve said before, we genuinely appreciate good engineering… but BaseHub often feels like someone shipped the database schema and called it a CMS.
BaseHub is painful to use, in our opinion. Because the platform is still young, features sometimes glitch, real-time collaboration hiccups, and localization or migration workflows can get messy fast. Documentation gaps and unpredictable branching only add to the frustration. If you're determined to build on BaseHub, we can walk you through the safest path… or at least help you avoid the inevitable “why is this breaking again?” moments.

Occasional feature glitches
New features sometimes ship a bit wobbly, so expect the occasional “why is this suddenly broken?” moment.

Not yet enterprise-ready
It’s great for small teams, but big orgs will hit walls fast. Workflow maturity and stability just aren’t there yet.

Limited third-party integrations
If you rely on a rich ecosystem, BaseHub won’t meet you halfway. You’ll be wiring a lot of things yourself.

Localization support gaps
Multi-region content teams will feel the pain quickly as language handling still needs serious tightening.

API rate limiting constraints
Push it too hard and you’ll hit rate limits faster than you expect, which can block larger deployments.

Sporadic stability issues
Real-time collaboration and branching can hiccup under pressure, making scaling workflows frustrating.
Key advantages
Craft CMS is one of those platforms we genuinely respect from a developer standpoint. The content modelling is best-in-class for a traditional CMS. You define sections, entry types, and fields with real precision, and the authoring experience maps cleanly to the underlying data structure. If your content team needs a CMS that actually reflects how the site is built, Craft delivers that better than most. The Twig templating layer is clean and predictable, and the admin UI is fast and intuitive once editors get past the initial learning curve.
Where Craft really shines is in the middle ground between simple marketing sites and full-blown enterprise builds. It's flexible enough to handle complex content architectures without the bloat of something like WordPress, and the built-in GraphQL API means you can use it headless if you want to pair it with a modern frontend. The plugin ecosystem is smaller but noticeably higher quality than what you'd find in WordPress, and the Composer-based workflow means your whole project can live in version control properly.
We've seen agencies build genuinely impressive work on Craft, especially for content-heavy sites where editorial workflows matter. If your team includes developers and you want a CMS that rewards careful architecture, Craft is a solid choice. It's not trying to be everything to everyone, and that focus shows.
That said, we'd typically recommend a headless CMS like Sanity for most of the projects we take on. Craft is at its best when you're comfortable with PHP and want a tightly integrated traditional or hybrid setup. If you're building on Next.js or a modern JavaScript stack, you'll find more natural fits elsewhere.

Exceptional content modelling
Craft's field and section system gives you precise control over your content structure. You can model complex relationships between content types without fighting the CMS.

Clean authoring experience
The admin panel is fast, well-organized, and maps directly to how content is structured. Editors can work efficiently once they understand the layout.

Built-in GraphQL API
Craft ships with a native GraphQL API, so you can use it headless without plugins or workarounds. It's deeply integrated and well-documented.

Composer-based modern workflow
Everything is managed through Composer, so your project, plugins, and dependencies all live in version control. Deployments through CI/CD pipelines work smoothly.

Higher quality plugin ecosystem
The plugin store is smaller than WordPress but the quality bar is noticeably higher. Plugins are better maintained and less likely to break your site on update.

Granular user permissions
Built-in role and permission management is detailed and flexible. You can lock down exactly what each editor can see and do without needing third-party plugins.
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