Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From BaseHub to ButterCMS
Key pain points
BaseHub is one of those platforms that feels like it was built by a developer, for a developer, and at no point did anyone ask, “Won't marketers need to be able to edit on the go?” Once you’re inside, it’s tables inside tables inside tables, like a Russian doll but somehow less fun. And as we’ve said before, we genuinely appreciate good engineering… but BaseHub often feels like someone shipped the database schema and called it a CMS.
BaseHub is painful to use, in our opinion. Because the platform is still young, features sometimes glitch, real-time collaboration hiccups, and localization or migration workflows can get messy fast. Documentation gaps and unpredictable branching only add to the frustration. If you're determined to build on BaseHub, we can walk you through the safest path… or at least help you avoid the inevitable “why is this breaking again?” moments.

Occasional feature glitches
New features sometimes ship a bit wobbly, so expect the occasional “why is this suddenly broken?” moment.

Not yet enterprise-ready
It’s great for small teams, but big orgs will hit walls fast. Workflow maturity and stability just aren’t there yet.

Limited third-party integrations
If you rely on a rich ecosystem, BaseHub won’t meet you halfway. You’ll be wiring a lot of things yourself.

Localization support gaps
Multi-region content teams will feel the pain quickly as language handling still needs serious tightening.

API rate limiting constraints
Push it too hard and you’ll hit rate limits faster than you expect, which can block larger deployments.

Sporadic stability issues
Real-time collaboration and branching can hiccup under pressure, making scaling workflows frustrating.
Key advantages
ButterCMS is one of those headless CMS platforms that genuinely nails the onboarding experience. We've seen content teams go from zero to confidently building pages and blog posts within a few hours, which is rare in the headless world. The dashboard is clean, the API explorer is thoughtfully designed, and the starter templates for popular frameworks mean developers aren't starting from scratch every time.
From an agency perspective, the standout quality is how little hand-holding editors need after launch. The interface is intuitive enough that marketers can create pages, manage blog content, and handle SEO metadata without constantly pinging the dev team. The built-in blog engine is a genuine differentiator. Most headless CMS platforms treat blogging as an afterthought, but ButterCMS was originally built around it, and it shows in the quality of the authoring experience.
The API performance is consistently fast, and the SDK support across languages like JavaScript, Python, Ruby, and PHP is solid. Their customer support team is also notably responsive and genuinely receptive to feature requests, which is something we don't often see from CMS vendors. For small-to-mid-sized projects where you need a reliable content API without overcomplicating things, ButterCMS delivers.
We'd particularly recommend it for teams that need a polished blog alongside structured page content, and who value simplicity over infinite extensibility. It's a CMS that knows what it is and does that thing well.

Exceptionally easy onboarding
Content teams can be productive within hours, not days. The dashboard is clean and the learning curve is one of the gentlest we've seen in headless CMS land.
Built-in blog engine
Unlike most headless platforms where you have to model blog content from scratch, ButterCMS ships with a purpose-built blog engine that includes categories, tags, authors, and SEO fields out of the box.

Fast and reliable content API
The read API is consistently quick with global CDN delivery. For content-heavy sites, the performance is solid and predictable.

No seat limits on any plan
Every plan includes unlimited users, which is genuinely unusual in this space. You won't get punished for growing your content team.

Responsive customer support
Their support team is quick to respond and genuinely open to feature requests. We've seen roadmap items added based on customer feedback, which builds real trust.

Strong SDK and framework coverage
Official SDKs for JavaScript, Python, Ruby, PHP, and more, plus starter projects for React, Next.js, Vue, Angular, and other frameworks that actually work out of the box.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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