Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Agility CMS to Webflow
Key pain points
The pricing is the elephant in the room. Starting at $1,249/month for the lowest tier, Agility is significantly more expensive than most headless CMS competitors. For smaller agencies or startups, that's a hard sell when platforms like Sanity or Contentful offer free tiers and more gradual scaling. If a client needs template customizations beyond what's available, those changes often require going through Agility's team at additional cost, which can slow things down.
The editor experience, while better than most headless CMS tools, still has rough edges. The content preview has a noticeable delay which frustrates editors used to real-time feedback. Component nesting can feel limited when building complex layouts, and creating unique page designs sometimes requires creating an excessive number of components as workarounds. The initial setup and configuration is also more involved than the marketing suggests, particularly for teams coming from traditional CMS platforms.
The ecosystem and community are noticeably smaller than competitors like Contentful or Sanity. There's less community-generated content, fewer third-party plugins, and Stack Overflow coverage is thin. When you hit an edge case, you're more reliant on the support team than community knowledge. The platform also lacks JSON field support in content models, which limits some advanced use cases that other headless CMS tools handle natively.

Expensive entry point
Starting at $1,249/month with no free tier, it's one of the priciest headless CMS options. Hard to justify for smaller projects or clients with lean budgets.

Slow content preview
The preview function has a noticeable delay before changes appear, making it less immediate compared to tools like Sanity or Storyblok that offer real-time feedback.

Steep initial setup
Despite marketing claims of simplicity, the initial configuration requires significant effort. Advanced features and custom setups demand real technical expertise.

Limited component nesting
Building complex, deeply nested layouts can feel restrictive. You often end up creating numerous individual components as workarounds for unique page designs.

Small community and ecosystem
Far fewer plugins, community resources, and Stack Overflow answers compared to Contentful or Sanity. When you hit edge cases, you're mostly on your own.

Missing JSON field support
No native JSON datatype in content models, which limits flexibility for advanced structured data use cases that other headless CMS platforms handle easily.
Key advantages
We're really trying to think of a good reason to love Webflow, and if you’re building a simple marketing site, a portfolio, or a 10-page brochure site, it works. Designers get pixel-perfect layouts without touching code, the HTML it spits out is clean, hosting is included, and nobody has to panic over plugin updates or random server outages. In that world, Webflow is for you.
One of the Reddit users who likes Webflow states that it has global CDN, SSL handling, and 99.99% uptime without touching a server or updating a single plugin. But to be real, Webflow isn't a platform to build on top of, it's a "one and done" kind of thing. Honestly just go to fiverr and find somebody who's designs don't suck.
But if you are dead set on it, connect with us, and we will try to develop the best solution for you.

Visual design without coding
Designers can build the site they see in their heads without waiting on a dev or translating Figma to HTML. You just drag, drop, animate, and publish. If you can design it, Webflow will render it.

Global CDN infrastructure
Your site gets served fast everywhere, without you configuring servers or worrying about uptime charts. Webflow handles delivery at scale, and pages load like they’ve had three shots of espresso.

Automatic SSL management
You don't need any certificates, renewals, or late-night expiration scares. SSL is handled out of the box, so security stops being a chore and starts being standard.

Clean semantic HTML output
Unlike many no-code builders, Webflow doesn’t produce spaghetti markup. The code it generates is tidy, semantic, and Google-friendly, which is why performance is generally strong.

Built-in SEO optimization
Webflow gives you proper SEO controls with meta titles, descriptions, alt text, structured data, and Open Graph. You don't need plugins or setup. It has native tools that keep your site search-friendly.

Plugin-free architecture
Webflow ships with most essentials built in, so you’re not babysitting 12 plugins just to keep the lights on. Fewer moving parts means fewer things blowing up.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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