Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Agility CMS to Strapi
Key pain points
The pricing is the elephant in the room. Starting at $1,249/month for the lowest tier, Agility is significantly more expensive than most headless CMS competitors. For smaller agencies or startups, that's a hard sell when platforms like Sanity or Contentful offer free tiers and more gradual scaling. If a client needs template customizations beyond what's available, those changes often require going through Agility's team at additional cost, which can slow things down.
The editor experience, while better than most headless CMS tools, still has rough edges. The content preview has a noticeable delay which frustrates editors used to real-time feedback. Component nesting can feel limited when building complex layouts, and creating unique page designs sometimes requires creating an excessive number of components as workarounds. The initial setup and configuration is also more involved than the marketing suggests, particularly for teams coming from traditional CMS platforms.
The ecosystem and community are noticeably smaller than competitors like Contentful or Sanity. There's less community-generated content, fewer third-party plugins, and Stack Overflow coverage is thin. When you hit an edge case, you're more reliant on the support team than community knowledge. The platform also lacks JSON field support in content models, which limits some advanced use cases that other headless CMS tools handle natively.

Expensive entry point
Starting at $1,249/month with no free tier, it's one of the priciest headless CMS options. Hard to justify for smaller projects or clients with lean budgets.

Slow content preview
The preview function has a noticeable delay before changes appear, making it less immediate compared to tools like Sanity or Storyblok that offer real-time feedback.

Steep initial setup
Despite marketing claims of simplicity, the initial configuration requires significant effort. Advanced features and custom setups demand real technical expertise.

Limited component nesting
Building complex, deeply nested layouts can feel restrictive. You often end up creating numerous individual components as workarounds for unique page designs.

Small community and ecosystem
Far fewer plugins, community resources, and Stack Overflow answers compared to Contentful or Sanity. When you hit edge cases, you're mostly on your own.

Missing JSON field support
No native JSON datatype in content models, which limits flexibility for advanced structured data use cases that other headless CMS platforms handle easily.
Key advantages
If you’re the kind of team that likes to get your hands dirty with real code instead of fighting a bloated enterprise UI, Strapi will feel like home. It’s open-source, customisable, and developer-centric. You get full access to the codebase, no licensing paywalls, and the freedom to shape your CMS exactly the way you want it.
It is flexible. You can use React, Vue, Angular, mobile apps, and smart displays to push content. And despite being dev-leaning, it still gives you GUI-based drag-and-drop schema generation, which means you can spin up content models fast without digging into JSON files every five minutes.

Node.js driven architecture
Built on Node.js, Strapi plugs straight into the modern JavaScript ecosystem. If your team already lives in JS-land, Strapi fits right in.

Seamless web technology integration
Pick your poison React, Vue, or Angular. Strapi plays nicely with all of them, making it easy to ship content.

Highly modular approach
Every part of Strapi is built like Lego. Add what you need, remove what you don’t, and customise endlessly. It’s great if you love building your CMS exactly your way instead of wrestling with rigid templates.

RESTful API flexibility
Out of the box, Strapi generates clean REST APIs that are easy to consume, easy to extend, and easy to customise. Ideal for multi-channel content delivery without rewriting half your backend.

Supports GraphQL APIs
With its GraphQL plugin, you get structured queries, reduced over-fetching, and a nicer developer experience with zero hacking required.

Flexible content management
Strapi lets you model content however you want, from simple pages to complex, relational structures. Combined with a drag-and-drop schema builder, it gives teams full control without feeling boxed in.
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