Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Agility CMS to Payload
Key pain points
The pricing is the elephant in the room. Starting at $1,249/month for the lowest tier, Agility is significantly more expensive than most headless CMS competitors. For smaller agencies or startups, that's a hard sell when platforms like Sanity or Contentful offer free tiers and more gradual scaling. If a client needs template customizations beyond what's available, those changes often require going through Agility's team at additional cost, which can slow things down.
The editor experience, while better than most headless CMS tools, still has rough edges. The content preview has a noticeable delay which frustrates editors used to real-time feedback. Component nesting can feel limited when building complex layouts, and creating unique page designs sometimes requires creating an excessive number of components as workarounds. The initial setup and configuration is also more involved than the marketing suggests, particularly for teams coming from traditional CMS platforms.
The ecosystem and community are noticeably smaller than competitors like Contentful or Sanity. There's less community-generated content, fewer third-party plugins, and Stack Overflow coverage is thin. When you hit an edge case, you're more reliant on the support team than community knowledge. The platform also lacks JSON field support in content models, which limits some advanced use cases that other headless CMS tools handle natively.

Expensive entry point
Starting at $1,249/month with no free tier, it's one of the priciest headless CMS options. Hard to justify for smaller projects or clients with lean budgets.

Slow content preview
The preview function has a noticeable delay before changes appear, making it less immediate compared to tools like Sanity or Storyblok that offer real-time feedback.

Steep initial setup
Despite marketing claims of simplicity, the initial configuration requires significant effort. Advanced features and custom setups demand real technical expertise.

Limited component nesting
Building complex, deeply nested layouts can feel restrictive. You often end up creating numerous individual components as workarounds for unique page designs.

Small community and ecosystem
Far fewer plugins, community resources, and Stack Overflow answers compared to Contentful or Sanity. When you hit edge cases, you're mostly on your own.

Missing JSON field support
No native JSON datatype in content models, which limits flexibility for advanced structured data use cases that other headless CMS platforms handle easily.
Key advantages
Payload is genuinely strong tech. It’s fast, open-source, developer-first, and perfect if you want full control over your content model. The Next.js integration is smooth, the admin UI is clean, and it’s one of the more flexible modern CMS options if your team prefers to build things exactly the way you want them.
Just know that if you want actual features like visual editing, Vercel Blob storage, image handling, etc, you’ll be paying extra for the privilege. If you’re considering Payload or thinking about migrating into (or out of) it, reach out to us. We can help you figure out whether it’s the right stack or guide you toward a cleaner, saner (Sanity) setup.

Integration with Next.js applications
Payload works natively with Next.js, giving you clean data fetching and a smooth development flow. It removes the usual CMS friction so you can build fast, modern frontends without hacks.

Fully customizable
Everything is configured in code, which means you can tailor the CMS to your exact use case. You define the logic, workflows, and behaviour.

Supports custom data models
You can design any content structure your project needs, from simple documents to complex relational models. This gives you full control over how content is organised and delivered.

Intuitive admin UI
Payload’s admin panel is simple, clean, and fast. Editors can create, update, and manage content without training or digging through confusing menus.

Custom plugins and APIs
You can extend Payload however you like. Build custom fields, integrate external services, or add your own API routes. Perfect for teams that need deeper project-specific functionality.

Built-in authentication
Payload comes with user auth, roles, and access control baked in. No external auth service needed, and you can customise permissions to match your editorial workflow.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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