Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Agility CMS to Kontent.ai
Key pain points
The pricing is the elephant in the room. Starting at $1,249/month for the lowest tier, Agility is significantly more expensive than most headless CMS competitors. For smaller agencies or startups, that's a hard sell when platforms like Sanity or Contentful offer free tiers and more gradual scaling. If a client needs template customizations beyond what's available, those changes often require going through Agility's team at additional cost, which can slow things down.
The editor experience, while better than most headless CMS tools, still has rough edges. The content preview has a noticeable delay which frustrates editors used to real-time feedback. Component nesting can feel limited when building complex layouts, and creating unique page designs sometimes requires creating an excessive number of components as workarounds. The initial setup and configuration is also more involved than the marketing suggests, particularly for teams coming from traditional CMS platforms.
The ecosystem and community are noticeably smaller than competitors like Contentful or Sanity. There's less community-generated content, fewer third-party plugins, and Stack Overflow coverage is thin. When you hit an edge case, you're more reliant on the support team than community knowledge. The platform also lacks JSON field support in content models, which limits some advanced use cases that other headless CMS tools handle natively.

Expensive entry point
Starting at $1,249/month with no free tier, it's one of the priciest headless CMS options. Hard to justify for smaller projects or clients with lean budgets.

Slow content preview
The preview function has a noticeable delay before changes appear, making it less immediate compared to tools like Sanity or Storyblok that offer real-time feedback.

Steep initial setup
Despite marketing claims of simplicity, the initial configuration requires significant effort. Advanced features and custom setups demand real technical expertise.

Limited component nesting
Building complex, deeply nested layouts can feel restrictive. You often end up creating numerous individual components as workarounds for unique page designs.

Small community and ecosystem
Far fewer plugins, community resources, and Stack Overflow answers compared to Contentful or Sanity. When you hit edge cases, you're mostly on your own.

Missing JSON field support
No native JSON datatype in content models, which limits flexibility for advanced structured data use cases that other headless CMS platforms handle easily.
Key advantages
Calling your CMS “Kontent dot ai” is a brilliant way to convince people you’ve built an AI-powered future. And to be fair, the platform does have a clean editor, strong workflow tools, and a respectable multi-channel setup.
It's perfect for the kind of company that has more infosec members than it does have devs. But calling yourself an AI platform doesn’t mean you’re built like one.
Real AI-driven CMS platforms start at the foundation with structured content, flexible modeling, real-time indexing, and an architecture that doesn’t panic the moment you try something complex. Sanity doesn’t even market itself as “AI-first,” but it’s been ahead of the curve for years. They shipped an embedding index before “AI CMS” was a pitch deck buzzword. We even built one of the first AI search tools on top of it.
So yes, Kontent.ai is great. If you want a polished interface and enterprise workflows, go for it. And if you’re dead-set on building your website there, talk to us first. We’ll walk you through it and maybe even find a better way before you spend six months discovering the limits yourself.
Intuitive content management
You shouldn’t need a week of onboarding to publish a paragraph. Kontent.ai nails this with a clean interface that doesn’t punish you for being a marketer instead of a developer.

Flexible content modeling
Build content the way your brain works. Modular, structured, reusable. No dev intervention every time marketing decides “we need one more field.”

Strong API-first architecture
The APIs are predictable, well-documented, and don’t require wild workarounds. Everything connects the way it should and developers stay happy too.

Tech stack integration
React, Vue, Angular, or whatever framework you’re obsessed with this week, Kontent.ai plays nice with all of them and keeps deployments smooth.

Advanced image transformations
You can resize, crop, and optimize visuals without leaving the CMS. Think of it as an in-house designer that doesn’t complain about aspect ratios.

Real-time collaboration
Writers, editors, and developers can work together without stepping on each other’s commits. Instant updates, fewer Slack messages, and zero “who overwrote my draft?” moments.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
Join the growing list of successful migrations
Case Study
View Case StudyMigrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Case Study
View Case StudyFrom Sanity overages to instantaneous publishing, we brought Mario Testino into the fast lane, and did it in style.

Case Study
View Case StudyHelping the UAE's most prolific Pay in 4 merchants scale their design system and composable infrastructure.

Case Study
View Case StudyHow we helped the fastest growing online cycling community, push the editorial velocity to new heights.
