Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Agility CMS to Framer
Key pain points
The pricing is the elephant in the room. Starting at $1,249/month for the lowest tier, Agility is significantly more expensive than most headless CMS competitors. For smaller agencies or startups, that's a hard sell when platforms like Sanity or Contentful offer free tiers and more gradual scaling. If a client needs template customizations beyond what's available, those changes often require going through Agility's team at additional cost, which can slow things down.
The editor experience, while better than most headless CMS tools, still has rough edges. The content preview has a noticeable delay which frustrates editors used to real-time feedback. Component nesting can feel limited when building complex layouts, and creating unique page designs sometimes requires creating an excessive number of components as workarounds. The initial setup and configuration is also more involved than the marketing suggests, particularly for teams coming from traditional CMS platforms.
The ecosystem and community are noticeably smaller than competitors like Contentful or Sanity. There's less community-generated content, fewer third-party plugins, and Stack Overflow coverage is thin. When you hit an edge case, you're more reliant on the support team than community knowledge. The platform also lacks JSON field support in content models, which limits some advanced use cases that other headless CMS tools handle natively.

Expensive entry point
Starting at $1,249/month with no free tier, it's one of the priciest headless CMS options. Hard to justify for smaller projects or clients with lean budgets.

Slow content preview
The preview function has a noticeable delay before changes appear, making it less immediate compared to tools like Sanity or Storyblok that offer real-time feedback.

Steep initial setup
Despite marketing claims of simplicity, the initial configuration requires significant effort. Advanced features and custom setups demand real technical expertise.

Limited component nesting
Building complex, deeply nested layouts can feel restrictive. You often end up creating numerous individual components as workarounds for unique page designs.

Small community and ecosystem
Far fewer plugins, community resources, and Stack Overflow answers compared to Contentful or Sanity. When you hit edge cases, you're mostly on your own.

Missing JSON field support
No native JSON datatype in content models, which limits flexibility for advanced structured data use cases that other headless CMS platforms handle easily.
Key advantages
If you live in Figma all day, Framer is the right choice for you. You can import your layouts, tweak a few interactions, hit publish, and suddenly you’ve “built a website” without ever opening VS Code. The no-code editor is fast, the animations look like you actually care about UI, and the built-in hosting + global CDN means you never have to touch a server or pretend you know what an SSL certificate is.
Multiple people can jump in, rewrite copy, adjust layouts, and preview the site instantly in real time with zero handoff pain, and “can you push this to staging?” nonsense. The SEO defaults are strong, images automatically behave, and performance is fast without you having to obsess over Lighthouse scores.
Can't knock the service, but we're here when you're looking to build something more scalable.

Ability to control layout with drag and drop
You can drag, drop, and publish without the need for any developer or having experience in website development. With Framer, you can easily turn your mockup into a working page.

Quick and cheap to build something
If you need a site yesterday (and on a budget), go ahead with Framer. You can go from a Figma-level idea to a live marketing page in a few hours without writing any code or having developers wait on stand-ups.
Some optimization comes by default
Framer quietly handles things like image compression, semantic markup, and basic SEO hygiene. You ship quickly, and the site doesn't fall apart in Lighthouse analyses.

Huge library of themes
You can pick a template, tweak a few components, and you’re basically done. Its theme library is stacked, and most of it looks “portfolio ready” right out of the box.

Real-time team collaboration
Multiple people can jump in, edit, comment, and tweak designs live like Figma. It speeds up feedback loops and kills the endless back-and-forth.

Intuitive, designer-friendly UI
If you know your way around Figma, you’ll be able to use Framer without any difficulty. Framer’s interface is simple, and keeps designers moving without begging a developer for help.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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