Trippin World

Trippin World faced a critical technical roadblock that threatened their ability to adapt to market demands: painfully slow build times. Their content-rich travel platform housed over 5,000 pages, resulting in a cumbersome 30-minute build process that bottlenecked both developer workflows and content updates. With such lengthy deployment cycles, their editorial team couldn't respond quickly to trending destinations or time-sensitive travel updates—a serious competitive disadvantage in the fast-moving travel space.

We implemented Server Side Generation (SSG) with Next.js on Vercel, creating a specialized build pipeline that intelligently managed Sanity API limits. By restructuring how content was fetched and cached during builds, we cut their deployment times from 30 minutes to just 3—an 80% reduction. The technical architecture included fallback strategies for content and images, ensuring smooth builds even when handling 5,000+ pages. Performance testing spoke volumes: 100% fallback coverage, zero build failures due to API limits, and content updates now deployed five times faster than before, giving Trippin World the technical agility to keep pace with rapidly changing travel trends.