Position overview
This is a full-time role based in the candidate's local timezone. You will be expected to work 40 hours a week, with the flexibility to work from home. You will receive a competitive salary and benefits package, which would include 21 days of paid leave, your national holidays, and emergency medical leave.
We are looking for a proactive and skilled Technical Marketer to join our team. The ideal candidate will have a strong understanding of modern tech stacks, including Next.js, Vercel, and Headless CMS (knowledge of Sanity CMS & Contentful is a bonus).
This role requires expertise in analytics tools (such as PostHog), content writing, content creation, and social media management, as well as proficiency in content editing tools such as Screen Studio.
Company description
Roboto Studio is focused on delivering the best editorial experiences on the web. We have strong opinions and even stronger development skills. If you're looking for a place to take a stance about modern web development, AI, and all the successful case studies that come with it, Roboto Studio is the perfect place for you.
Who are we looking for
We want somebody confident in writing in tech, who is capable of leading a team for pushing marketing content, and independently building and deploying marketing strategies for business growth.
Somebody who will develop and execute advertising campaigns, create engaging content for social media platforms, and utilize analytics tools to track performance and optimize strategies.
Work alongside cracked developers to understand the technical aspects of the projects and how to best market them.
Key responsibilities
- Post blogs and case studies on cross-marketing partners' platforms—for example, Sanity Exchange and Vercel (and their respective communities).
- Work alongside the team to develop and execute marketing campaigns based around an upcoming launch or a previously completed project.
- Regularly post engaging content on social media platforms to drive brand awareness using Typefully.
- Utilize and manage analytics tools (such as PostHog) to track campaign performance and optimize strategies. Also, share any insights with the team from Ahrefs reports.
- Collaborate with the design team to produce high-quality visual content using tools like Screen Studio and Final Cut Pro.
- Work alongside the SEO team to target and advertise the best-performing metrics, and create content to improve our SERP.
- Take leadership and flag to the team any opportunities to improve our marketing strategies and any new tools that could help us.
- Be a pioneer of AEO (Answer Engine Optimisation) - learn how to market for AI agents.
Desirable skills
- Ability to independently plan and execute marketing content across appropriate platforms, demonstrating leadership in the field.
- Strong knowledge of analytics tools such as PostHog for performance tracking, and Ahrefs for SEO.
- Skilled in writing technical content for the web, and able to explain complex technical concepts in a way that is easy to understand.
- Experience with video editing tools like Screen Studio or Final Cut Pro.
- Excellent communication skills and the ability to collaborate with technical teams.
- Some knowledge of Next.js, Vercel, and Sanity CMS for web development and content management.
Qualifications
- Bachelor's or higher degree in Marketing, Computer Science, or a related field.
- Proven experience in technical marketing or a similar role.
- Good understanding of React, Next.js, Vercel, and headless CMS platforms and their applications in modern web development.
What we offer
- Fully remote work opportunity, with the flexibility to work from home.
- Competitive salary and benefits package, including 21 days of paid leave, national holidays, and emergency medical leave.
- The latest and greatest tools and technology to help you do your best work.
- Training and support for experimenting with new technologies and AI-driven solutions.
- Collaborative, growth-oriented team culture with a focus on learning and growing together.