Sanity CMS pricing: which plan is right for you?

You're probably here for one of two reasons:

1. To find out if the Sanity tiers are worth their salt
2. To find out if we have a discount code

Well... sorry to disappoint but we don't have a discount code, however, we have a lot (and I mean a lot) of experience of working with different content management platforms, all with their individual pricing tiers.

This blog outlines all the different pricing points for the Composable Content Cloud - Sanity

Prefer watching over reading? Here's a quick video breakdown.

Free

This is where Sanity shines; their free tier is fantastic. Something that isn't mentioned a lot is the ability to pay as you go.

For example, we had a website built for a small business in Nottingham that blew through its 10 GB bandwidth a month because of the sheer amount of traffic. Usually, this would soft-lock the content management system and force you to upgrade.

However, Sanity does not only have a fair use policy that gives you enough time to ensure you've paid, but they also allow you to pay granularly for each of the exceeded plans.

What you get for free

• 20 user seats with 2 roles (Administrator and Viewer)
• 2 public datasets for staging and production
• 10,000 documents and 2,000 unique attributes per dataset
• 1M API CDN requests/mo and 250K API requests/mo
• 100GB assets and 100GB bandwidth/mo
• Content lake with real-time collaboration, live previews, and visual editing
• Customizable Sanity Studio with GROQ and GraphQL APIs
• Content Agent and AI features including 100 AI credits/month
• Unlimited content types and locales

That's genuinely generous. Most CMS platforms gate you at 2-3 users on their free tier, and Sanity gives you 20. The 10,000 document limit is the main constraint you'll actually hit.

With that said, we only advise using this plan for small side projects and small businesses that are testing out Sanity. The collaboration and scheduling features that make Sanity a serious CMS for teams only show up in the paid plans.

What you'll miss out on

• Scheduled drafts for timed publishing
• Content Releases for coordinated multi-document publishing (Enterprise only)
• Comments and tasks for team collaboration
• AI Assist for translations and content generation
• Private datasets
• Advanced user roles beyond Administrator and Viewer

Growth: $15/seat/month

The Growth plan is where Sanity becomes a proper team tool. At $15 per occupied seat (Viewers are free), it's competitively priced for what you get.

The biggest additions are scheduled drafts and collaboration features. Scheduled drafts let you lock a document and set it to publish at a specific time, which covers the most common scheduling use case: "I wrote this blog post on Tuesday and want it to go live Thursday morning."

If you need to coordinate publishing across multiple documents at once (think: launching a campaign where the landing page, three blog posts, and a pricing update all go live simultaneously), that's Content Releases, and it's an Enterprise feature. For single-document scheduling, Growth has you covered.

You also get comments and tasks baked into the Studio, which is a massive quality-of-life improvement for editorial teams. No more Slack threads about "can you review paragraph 3 on the about page."

What's included

• Up to 50 user seats with 5 roles (Administrator, Editor, Developer, Contributor, Viewer)
• 25,000 documents and 10,000 unique attributes per dataset
• Private or public datasets (2 included)
• Scheduled drafts for single-document timed publishing
• Comments and tasks for editorial collaboration
• AI Assist for translations, content generation, and summarization
• 90-day draft history and activity feed
• Same API limits as Free (1M CDN requests, 250K API requests, 100GB each for assets and bandwidth) with pay-as-you-go overage

Pay-as-you-go overage pricing

If you exceed the included limits, Sanity doesn't cut you off. You pay for what you use:

• API CDN requests: $1 per 250K additional
• API requests: $1 per 25K additional
• Assets: $0.50 per 1GB additional
• Bandwidth: $0.30 per 1GB additional

Growth plan add-ons

If you need a specific enterprise feature but aren't ready for a full Enterprise contract, Growth offers a la carte add-ons:

• SAML SSO: $1,399/mo (pricey, but cheaper than Enterprise if it's the only feature you need)
• Dedicated support: $799/mo (direct access to Sanity's support engineers)
• Increased quota: $299/mo (bumps to 50K docs, 5M CDN requests, 1M API requests, 500GB bandwidth, 500GB assets)
• Extra datasets: $999/dataset/mo (up to 2 additional, so max 4 total)

Our honest take: if you need more than one add-on, the maths probably works out better on Enterprise. The SSO add-on alone is $1,399/mo, and Enterprise includes it.

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Enterprise

Enterprise is where the heavy-duty features live. The pricing is custom (you'll need to talk to sales), but two features in particular make it worth the conversation.

Content Releases

This is the feature that teams actually want when they say "scheduling." Content Releases lets you bundle changes across multiple documents into a single release, preview everything together, and publish it all at once. You can schedule releases for a specific date, publish immediately, or leave them undecided until your team is ready.

Each release can contain up to 1,000 documents. You can also revert releases and duplicate them as templates for recurring workflows. If your content operations involve coordinated launches (product launches, campaigns, seasonal content updates), this is the feature that makes it practical.

Media Library vs the free media browser

This is a distinction worth understanding because it trips people up.

sanity-plugin-media is a free, open-source plugin (MIT licensed) that works on every plan. It gives you a proper media browser inside your Studio: batch uploads, drag-and-drop, tagging, search, filtering by orientation/size/type, and bulk operations. For most teams, this is all you need.

Media Library is an Enterprise add-on, and it's a different thing entirely. It's an organization-level asset management system that works across multiple studios and datasets. Your assets live in a shared organization dataset, not tied to any single project. You get aspects (custom metadata fields like usage licenses and copyright info), collections for team-based grouping, and rich previews for video, PDF, audio, and Lottie/Rive files.

If you're running one studio with one dataset, the free plugin is plenty. If you're an organization with multiple studios and you need centralized asset governance, that's what Media Library is for.

Other Enterprise features

• SAML SSO included (vs $1,399/mo add-on on Growth)
• Dedicated support included (vs $799/mo on Growth)
• Custom user roles beyond the 5 fixed roles on Growth
• Dataset hot swap for zero-downtime dataset migrations
• Full audit trail for compliance requirements
• 365-day draft history and activity feed (vs 90 days on Growth)
• Custom onboarding with Sanity's team
• 500 AI credits/month (vs 100 on Free/Growth)
• Custom document, dataset, and usage quotas

Having been in many of these Enterprise onboarding meetings ourselves, we can safely say they're incredibly useful. The platform knowledge from the Sanity team is top-notch. We've written a deeper breakdown of whether upgrading to Sanity Enterprise is worth it.

AI credits

All plans include AI credits for Sanity's Content Agent features:

100 credits gets you about 25 queries or 50 actions per month. For light AI Assist usage (generating alt text, translating a few fields), that's fine. If you're using it heavily, budget for the overage or go Enterprise.

Key Sanity features across all plans

Developer experience

Every Sanity plan, including Free, gives you a fully customizable Studio, GROQ and GraphQL APIs, real-time collaboration, live previews, and visual editing. The developer experience doesn't degrade on lower tiers, which is rare for a CMS.

Content management

The content lake (Sanity's hosted database) is included on every plan. You get real-time syncing, revision history, and the ability to query your content however you want. The differences between plans are about team features (collaboration, scheduling, roles) and scale (document limits, API quotas), not about core functionality.

Which Sanity plan should you choose?

Choose Free if you're:

• Testing Sanity for a small to medium project
• Building personal websites or small business sites
• Working with a small team that only needs Administrator and Viewer roles
• Comfortable with public datasets only
• Under the 10,000 document limit

Choose Growth if you're:

• A business that needs scheduled publishing for individual documents
• Working with a team that needs collaboration features (comments, tasks)
• Need private datasets or more than 2 user roles
• Want AI Assist for translations and content generation
• Under 50 team members and 25,000 documents

Choose Enterprise if you're:

• Coordinating content launches across multiple documents (Content Releases)
• Managing assets across multiple studios or datasets (Media Library)
• An organization that requires SAML SSO, custom roles, or audit trails
• Need dedicated support and custom onboarding
• Exceeding Growth limits regularly and want predictable pricing

Not sure which plan fits your team? As Sanity agency partners, we've helped businesses at every stage pick the right plan and get the most out of it. If you're still looking for the right partner, we have a guide on choosing the right Sanity CMS agency. If you're just getting started, our Sanity and Next.js Accelerator is a great way to hit the ground running.