# Starters, plugins, and the bots we run

> The tools we build at Roboto. Open-source starters and Sanity plugins you can use today, plus the in-house bots we set up for clients as part of a retainer.

Every tool below serves its own markdown version at the same URL via `Accept: text/markdown`, or by appending `.md`.

---

## All tools (14)

### Open-source starters (5)

Production-ready templates we've built from real client projects. Clone one and ship.

#### [turbo-start-sanity](/tools/turbo-start-sanity)

Our open-source Sanity + Next.js page-builder template. A type-safe monorepo with a real editorial experience, ready to clone and ship.

**Category:** starter | **License:** MIT | **Updated:** 2026-08-31

```bash
npm create sanity@latest -- --template robotostudio/turbo-start-sanity
```

- Preview: https://sanity.robotostudio.com
- Source: https://github.com/robotostudio/turbo-start-sanity
- Related service: /services/sanity

#### [hotrod](/tools/hotrod)

Our open-source agent-first Astro starter for sites built and maintained by coding agents like Claude Code and Cursor.

**Category:** starter | **License:** MIT | **Updated:** 2026-08-31

```bash
git clone https://github.com/robotostudio/hotrod
```

- Preview: https://hotrod.robotostudio.com
- Source: https://github.com/robotostudio/hotrod
- Related service: /services/agentic-websites

#### [pointer](/tools/pointer)

Our open-source Next.js and MDX starter for marketing sites. Pages are MDX files composed from React components, managed as code in git.

**Category:** starter | **License:** MIT | **Updated:** 2026-08-31

```bash
git clone https://github.com/robotostudio/pointer
```

- Preview: https://pointer-roboto.vercel.app
- Source: https://github.com/robotostudio/pointer
- Related service: /services/nextjs

#### [turbo-start-contentful](/tools/turbo-start-contentful)

Our open-source Contentful + Next.js starter with a page builder, Shadcn UI and Turborepo.

**Category:** starter | **License:** MIT | **Updated:** 2026-08-31

```bash
git clone https://github.com/robotostudio/turbo-start-contentful
```

- Preview: https://contentful.robotostudio.com
- Source: https://github.com/robotostudio/turbo-start-contentful
- Related service: /services/contentful

#### [turbo-start-shopify](/tools/turbo-start-shopify)

Our open-source headless Shopify starter: Shopify + Sanity + Next.js with visual editing and a type-safe Storefront API.

**Category:** starter | **License:** MIT | **Updated:** 2026-08-31

```bash
npx create-sanity@latest -- --template robotostudio/turbo-start-shopify
```

- Preview: https://turbo-start-shopify-web.vercel.app
- Source: https://github.com/robotostudio/turbo-start-shopify
- Related service: /services/shopify

### Sanity plugins (4)

Studio plugins we maintain on the Sanity Exchange. Install one and it works in your editor.

#### [sanity-plugin-asset-source-openai](/tools/sanity-plugin-asset-source-openai)

Our open-source Sanity asset source plugin that generates images from OpenAI on the fly, right where you pick assets.

**Category:** plugin | **License:** MIT | **Updated:** 2026-08-19

```bash
npm i sanity-plugin-asset-source-openai
```

- Source: https://github.com/robotostudio/sanity-plugin-asset-source-openai
- Package: https://www.npmjs.com/package/sanity-plugin-asset-source-openai
- Sanity Exchange: https://www.sanity.io/plugins/sanity-plugin-asset-source-openai
- Related service: /services/sanity

#### [sanity-plugin-image-gen](/tools/sanity-plugin-image-gen)

Our open-source Sanity Studio plugin for generating images with AI, directly inside the studio, through your own Next.js API routes.

**Category:** plugin | **License:** MIT | **Updated:** 2026-08-19

```bash
npm i sanity-plugin-image-gen
```

- Source: https://github.com/robotostudio/sanity-plugin-image-gen
- Package: https://www.npmjs.com/package/sanity-plugin-image-gen
- Sanity Exchange: https://www.sanity.io/plugins/sanity-plugin-image-gen
- Related service: /services/sanity

#### [sanity-plugin-md-notes](/tools/sanity-plugin-md-notes)

Our MIT-licensed Sanity plugin that turns a .help.md file next to any schema into a native help panel for editors.

**Category:** plugin | **License:** MIT | **Updated:** 2026-08-19

```bash
npm i sanity-plugin-md-notes
```

- Package: https://www.npmjs.com/package/sanity-plugin-md-notes
- Related service: /services/sanity

#### [sanity-plugin-roboto-ab-test](/tools/sanity-plugin-roboto-ab-test)

Our open-source Sanity plugin for authoring A/B test variants directly in the studio.

**Category:** plugin | **License:** MIT | **Updated:** 2026-08-19

```bash
npm i sanity-plugin-roboto-ab-test
```

- Source: https://github.com/robotostudio/sanity-plugin-roboto-ab-test
- Package: https://www.npmjs.com/package/sanity-plugin-roboto-ab-test
- Related service: /services/sanity

### Included in our retainer (4)

Background agents we set up and run for you. You do not install these, we operate them.

#### [Crosspost keyword opportunity bot](/tools/crosspost-keyword-bot)

It finds community sites that outrank you for your own keywords and drafts a response you can post for a second touch point.

**Category:** bot | **Updated:** 2026-08-11

- Related service: /services/geo

#### [Page updater bot](/tools/page-updater-bot)

A background agent that researches new information and updates a page to match. Our own CMS freshness bot is a tailored version of it.

**Category:** bot | **Updated:** 2026-07-27

- Related service: /services/agentic-workflows

#### [Sanity documentation bot](/tools/sanity-documentation-bot)

Ask it anything and it reads your documentation and your site's code to give a rich, grounded answer.

**Category:** bot | **Updated:** 2026-07-28

- Related service: /services/sanity

#### [SEO AI bot](/tools/seo-ai-bot)

A weekly agent that audits your analytics platforms, condenses everything into one place, and hands you the next steps to take on your site.

**Category:** bot | **Updated:** 2026-07-27

- Related service: /services/geo

### Free generators (1)

In-browser utilities running live on this site. No sign-up, no watermark.

#### [OG image generator](/tools/og-image-generator)

Free open graph image generator running turbo-start-sanity's OG template live. 1200x630, 1080x1080, and 1080x1350 PNGs, no watermark, no sign-up.

**Category:** generator | **License:** MIT | **Updated:** 2026-08-21

- Source: https://github.com/robotostudio/turbo-start-sanity
- Related service: /services/sanity