# Storyblok to WordPress migration > How to migrate from Storyblok to WordPress, with a side-by-side comparison and FAQs. --- ## Source: Storyblok - **Type:** headless - **Official site:** https://www.storyblok.com - **Pricing:** https://www.storyblok.com/pricing - **Last reviewed:** 2026-08-03 ## Key advantages If you've ever tried explaining "headless" to a content team and watched their eyes glaze over, Storyblok is your peace offering. The visual editor is genuinely good: editors see changes on the real page preview instead of filling out abstract field forms. That's the upside. The downside is that the API lacks a few basics, like fetching child or sibling pages directly, and the tier jumps get steep once you need more locales or seats. If Storyblok is your choice, we can make it work, we know where the rough edges are and how to set it up cleanly. ### Visual editing capabilities Yes, you read that right, you can do real-time, on-page editing. Make a change, see it instantly, no staging limbo, which means you can stop "guess and publish." ### Component-based approach You can build a component once and use it everywhere. You can also update a button or banner in one place, and the entire site fixes itself. ### Efficient content structuring Your content stays clean, organised, reusable, and not scattered across 40 pages. Developers work with structured data, editors drag-and-drop pieces like Lego. Everyone gets to stay sane. ### Strong multi-language support One CMS, many languages, no chaos. Localise content without duplicate pages or messy spreadsheet exports. ### Collaborative environment Writers, designers, and editors can all jump in at the same time without breaking each other’s work. Add comments and approvals. View version histories for teamwork without the headache. ### Highly customisable If your design system can imagine it, you can use Storyblok to model it. There are custom fields, workflows, and logics that can bend to your stack rather than the other way around. ## Key pain points Storyblok is not our first recommendation for a headless CMS. The product looks polished, but documentation sprawl makes initial setup harder than it should be, and non-technical editors routinely get lost navigating spaces, stories, and nested components. Pricing is the bigger issue. Extra locales are $20/month each, extra seats are $15/month each, and custom roles, SSO, and the GraphQL API are all gated behind the custom-priced Premium and Elite plans. Teams on Growth ($99/month) often end up on Growth Plus ($349/month) not because they want the extra features, but because they hit an API request or locale limit. You'll also lean on third-party integrations for a lot of ordinary tasks, which means more code paths to maintain. Webhook behaviour has changed between releases without clear deprecation notices. The platform works fine once it's set up. Getting there just takes more engineering than the marketing suggests. ### Customisation can take effort Storyblok can do almost anything, but sometimes the "how" involves developer time, CLI commands, or manual tweaking. Great control, just not always plug-and-play. ### Some integrations need extra work For things like CRMs or complex platforms, you’ll likely build the integration instead of installing it. Expect a bit more engineering. ### Slower editing Real-time previews are great, but large pages or heavy components can load slowly. Occasionally, the editor UI feels less intuitive than the rest of the platform. ### Asset management isn’t perfect Renaming assets, bulk editing, or cleaning libraries can take longer than expected. It doesn't feel as polished as the rest of the system. ### Permissions are fixed Roles are predefined. For smaller teams, that’s perfectly fine. Bigger teams may want more granular access controls than Storyblok currently offers. ### Pricing jumps with scale You get a free tier, but some advanced features sit behind higher plans. It’s worth it for projects if you want to pay more; just something teams should budget for early. ## Target: WordPress - **Type:** headless - **Official site:** https://wordpress.org - **Pricing:** https://wordpress.com/pricing - **Last reviewed:** 2026-07-28 ## Key advantages We're trying our hardest to think of good reasons to move to WordPress, but outside of "I like PHP errors" or trying to build a website for under £500, I honestly can't think of a good reason. If you're trying to do things on the cheap, we would highly recommend using a template from Framer or Webflow. They're better solutions in almost every way. But if you're hell-bent on building a WordPress website, we can't stop you. For that reason, we'd highly recommend SiteGround for hosting to keep it cheap and optimize the hell out of it with their performance plugin. Avoid installing tons of plugins if you can; keep it lean and simple. ### Plugins for everything You want a form? A store? A booking system? A horoscope generator for cats? WordPress has a plugin for it. Half the internet runs on "someone already built that." ### Strong community support If something breaks, someone online has already fixed it, documented it, blogged about it, and made a YouTube tutorial with dramatic background music. ### Easy to use You can be a writer, founder, or intern, you can easily build a website using WordPress. It doesn’t demand a CS degree. Click, type, publish. Done. ### Vast theme selection You might need a corporate website, minimal, or even a neon-purple-cyber-punk ecommerce store; just pick a theme and ship. Some even look good straight out of the box. ### Ideal for beginners One of the easiest ways to get a site live without knowing the difference between HTML and "the thing that makes the text bold." ### Flexible configuration options Layers of configuration, widgets, design settings, and custom plugins will only let you shape WordPress into something that actually fits your use case. ## Key pain points Talking trash about WordPress is therapy at this point. We've had to build it for years, and it's consistently awful. I guarantee that if you have used it for long enough, you've experienced a site-breaking PHP error or been locked out of your admin panel due to a faulty plugin. We know the world of horrors, and we regret adding to that share of the web. Yes, it really does power over 40% of all sites, roughly 41.5% at the last count. ### Potential security vulnerabilities When you power half the internet, the hackers notice. WordPress stays safe, but only if someone is constantly updating, patching, and watching it like a hawk, which, trust us, you don't want to. ### Heavy reliance on plugins If you want any new feature, install a new plugin. Before you know it, your site is held together by 27 plugins and a prayer that none of those plugins are removed from the market. ### Compatibility issues Themes, plugins, and core updates sometimes play nicely together, leading to surprise breakages and debugging sessions you didn’t plan for. ### Maintenance takes time WordPress doesn’t run itself. You have to run backups, security patches, plugin conflicts, and random errors. Someone has to tuck it in at night. ### Performance needs tuning WordPress sites need caching, CDN, and database optimization to stay fast, especially if you plan to scale. ### Customization has limits You think you can do a lot with themes and plugins, but when it comes to custom experiences, it means custom dev work (or going headless entirely). ## Frequently asked questions ### How much does Storyblok cost? Storyblok's Starter plan is $0 with 1 seat, 2 locales, 100K API requests, and 100GB of traffic. Growth is $99/month for 5 seats, 2 locales, 1M API requests, and 400GB. Growth Plus is $349/month for 15 seats, 10 locales, 4M API requests, and 1TB. Add-ons run $15/month per extra seat, $20/month per extra locale, $10 per extra 1M requests, and $75 per extra 250GB. Premium and Elite are custom-priced and gate SSO, custom roles, and the GraphQL API. The catch most teams hit is the gap between tiers, because there's no gradual scaling. A Growth account that runs over on traffic or locales jumps straight to $349/month, a 3.5x increase for what's often a small overage. ### Does Storyblok have a visual editor? Yes, and it's one of the best in the headless CMS space. You see real-time changes as you edit, directly on your site preview. It's the main reason many teams pick Storyblok. That said, Sanity now offers a comparable experience through its Presentation tool, which gives you live visual editing with more flexibility in content modelling. If the visual editor is your primary reason for choosing Storyblok, it's worth comparing both before committing. ### What are the best Storyblok alternatives? Sanity is the alternative we recommend most often. It offers deeper content modelling, real-time collaboration, and a pricing model that doesn't spike when you add features. Contentful is another option if you want a mature ecosystem, though it's pricier. For teams that loved Storyblok's visual editor, Sanity's Presentation tool now provides a similar live preview experience. We've migrated several Storyblok projects to Sanity, and the feedback from both editors and developers has been positive. ### Can I migrate from Storyblok to another CMS? Yes. We export your stories, components, and assets through Storyblok's API, then restructure everything for the target platform. Storyblok's component-based content model actually maps well to Sanity's block system. Most migrations take 3-5 weeks. The main challenge is handling Storyblok's nested component structure and translating field-level localization to the new platform's approach. We keep your site running on Storyblok throughout, so there's zero downtime during the switch. ### Is Storyblok good for large websites? It works for mid-size sites but starts to strain at enterprise scale. The API slows when fetching deeply nested content, and the tier pricing is the bigger problem. Teams with multiple locales and heavy traffic land on Growth Plus ($349/month) or get pushed toward custom-priced Premium sooner than expected, since custom roles and SSO only exist on enterprise plans. We've seen the public complaints about Storyblok hiking existing customers' bills when they cross a usage or locale limit, and that risk grows with site size. For large projects we usually recommend Sanity instead. GROQ handles complex content relationships well, and the pricing scales in steps you can actually predict. ### How much does WordPress cost per month? WordPress.org itself is free, but hosting, themes, premium plugins, and maintenance add up quickly. Managed hosting like SiteGround looks cheap at intro pricing, around $3-8/month, then renews closer to $18-45/month. Add a premium theme ($50-200 one-time), a few paid plugins ($100-500/year), and a security solution. Realistically, you're looking at $30-100/month for a properly maintained small business site. WordPress.com's managed plans run $9/month (Personal, or $4/month billed annually) to $70/month (Commerce, or $45/month billed annually) on annual billing. Since September 2025, plugin installs work on every paid plan from Personal up, not just Business as they used to. WordPress.com Enterprise starts at $25,000/year.