# Sitecore to Prismic migration > How to migrate from Sitecore to Prismic, with a side-by-side comparison and FAQs. --- ## Source: Sitecore - **Type:** headless - **Official site:** https://www.sitecore.com - **Pricing:** https://www.sitecore.com/products/xm-cloud - **Last reviewed:** 2026-07-28 ## Target: Prismic - **Type:** headless - **Official site:** https://prismic.io - **Pricing:** https://prismic.io/pricing - **Last reviewed:** 2026-07-28 ## Key advantages Prismic is phenomenal for simplistic page-builder-style websites. Its simplistic drag-and-drop page builder, along with the newer code-based version, helps you generate like-for-like components and automates the developers' process. The built-in media optimisation tool is also great, so you can ensure that even if you're uploading 4mb images, they're going to be scaled down with minimal compression artefacts. ### Content scheduling capabilities Prismic makes it ridiculously easy to plan content ahead with built-in scheduling without any plugins or workarounds. Just pick a time, hit schedule, and your release goes live exactly when you want it. ### Intuitive visual editor The editor feels natural even for non-technical teams, with clean previews and simple fields. It keeps the writing flow distraction-free while still giving developers structure. ### Efficient slices feature Slices let you build repeatable, flexible components that marketers can rearrange without breaking layouts. It’s the closest thing to structured Lego-blocks for content teams. ### Rich media embedding Embedding images, videos, and rich assets takes seconds. You don't need to hack templates. Just paste, pick, and publish. ### Flexible component reuse Developers create once, marketing teams reuse forever. Slices and custom types make content scalable without adding complexity. ### Drama-free publishing Publishing is fast, predictable, and drama-free. If you want to do a small tweak or a full-page release, everything ships smoothly with minimal cognitive load. ## Key pain points We have a long history with Prismic, and at one point, we were agency partners, so count us as biased. However, if you're anything like us, we've had an absolutely terrible experience with Prismic. They've historically changed their API ad hoc, resulting in many broken websites, which is especially bad for an agency. They've dumped infrastructure on the community, resulting in expensive migration bills and client dissatisfaction and they've updated their system with no way to migrate other than to rebuild your entire website for literally years. If you're having a hell of a time, we can help you move away and do it without breakages. We've had to migrate quite a few folks and we have a standardised process that lets us migrate images, videos, text and content structure to the platform of your choice. ### Dependency on third-party hosting You don’t control the infrastructure, Prismic does. So you’re tied to their uptime, limits, and CDN behaviour. ### Limited native integrations Most serious integrations require extra tooling or custom code because Prismic’s built-in ecosystem is pretty thin. ### Steep learning curve Slices, custom types, and the editor workflow take time to understand, especially for teams new to component-driven CMS structures. ### Lack of built-in versioning There’s no full document history or global rollback, meaning mistakes are harder to recover from without workarounds. ### Escalating pricing model Costs jump fast as you add seats, locales, or repositories, making it expensive to scale a growing content team. ### Limited out-of-box features Beyond basic content creation, most advanced needs require custom development, external tools, or plugins. ## Frequently asked questions ### How much does Sitecore cost? Sitecore doesn't publish pricing, but based on what we've seen across client projects, expect to pay six figures annually. Licensing alone typically starts around $40,000 to $65,000 per year for a basic XM setup, and jumps well past $100,000 once you add XP or XC modules. Factor in implementation (often $150,000 to $500,000+), hosting, and the specialised developers you'll need on retainer. For mid-sized companies, the total cost of ownership over three years can easily exceed $500,000. We've helped teams migrate off Sitecore and cut their annual platform spend by 60-80%. ### How hard is it to migrate away from Sitecore? It depends on how deep you are. A basic Sitecore XM site with standard content types can be migrated in 8-12 weeks. If you're using Sitecore's personalisation engine, custom pipelines, or XP analytics heavily, the timeline stretches to 3-6 months. The biggest pain points are content extraction (Sitecore stores content in a tree structure that doesn't map cleanly to other systems) and rebuilding any custom .NET components in a modern stack. Our team typically runs the migration in phases, starting with content export and schema mapping before touching the frontend. ### Is Sitecore worth it for mid-sized companies? No, not in most cases. Sitecore was built for large enterprises with dedicated IT teams and six-figure CMS budgets. Mid-sized companies consistently overpay for features they never use. The personalisation engine sits idle, the marketing automation goes untouched, and the team ends up using it as a glorified page editor. A headless CMS paired with a modern frontend framework gives you better performance, lower costs, and faster development cycles. We've moved multiple mid-sized companies off Sitecore onto leaner stacks and the feedback is always the same: they wish they'd done it sooner. ### What are the best Sitecore alternatives for enterprise teams? It depends on what you actually use Sitecore for. If you need structured content with real-time collaboration and flexible APIs, Sanity is our go-to recommendation. If your team is locked into the Adobe ecosystem, AEM is the obvious (expensive) alternative. For teams that want enterprise workflow controls without the Sitecore price tag, Contentful or Hygraph are worth evaluating. The key question is whether you genuinely need a monolithic DXP or whether a composable stack of best-in-class tools would serve you better. In our experience, composable wins almost every time. ### How much does Prismic cost? Prismic has a free plan for 1 user with limited API calls. The Starter plan is $10/month per repository for small teams. The Small plan is $25/month per repository for up to 7 users with more locales and API bandwidth. Medium is $150/month per repository. Large and Enterprise plans go higher. The pricing jumps are significant once you need multiple locales or repositories. We've had clients hit the ceiling on the Small plan faster than expected because of how Prismic counts API calls and custom types.