# Sanity to Storyblok migration > How to migrate from Sanity to Storyblok, with a side-by-side comparison and FAQs. --- ## Source: Sanity - **Type:** headless - **Official site:** https://www.sanity.io - **Pricing:** https://www.sanity.io/pricing - **Last reviewed:** 2026-07-28 ## Key advantages You know where our bias' lies. We think Sanity is literally the best headless content management out there. The schema is code-based, so it can be easily versioned, scaled, and extended without a heap of third-party hoops to jump. Providing you build it with a solid foundation, which we always recommend Turbo Start Sanity, it's going to be the most valuable hub for content you can imagine. It's got a very unique tooling called the Live Content API, which in simple terms means when you press publish, its live. No issues with caching, and a single API usage that scales perfectly with multichannel content delivery. It also offers one of the best editorial experiences in the industry with Presentation and customizable content structures. We're obviously huge fans of it, and we've pivoted our business with it when we realised how ahead it is. ### Real time collaboration You write, your teammate tags in, adds citations, and updates the same doc without stepping on each other. It’s the fastest way to ship content without the "who has edit access?" chaos. ### Live preview block building With Sanity, you don’t have to guess what your page might look like. Real-time previews update the moment you type. It’s a 1:1 mirror of your site before it ever goes live, so your campaigns look right the first time. ### Meta tags, structured content Sanity’s structured content gives Google clean data and rich schema, so your pages surface higher without manual hacking. Automated schema, smarter metadata, and better rankings. ### Better media management A blazing-fast media library with first-class support for Cloudinary, Mux, Wistia and more. Upload, drag-and-drop, preview without wrestling with assets, and waiting for spins of doom. ### Automated social sharing Ever wanted to share one update, and automatically populate every social platform? Welcome to the future we've built that. Why should social media be a chore. ### Automated image generation Sanity keeps your subject centred and sharp like a tiny author thumbnail or a full-page hero banner. There are no awkward crops, or chopped heads. Your visuals just look right everywhere. ## Key pain points We obviously prefer Sanity, so much so that our own website is on Sanity. But if you don't have the right implementation team, you might find yourself in a bad situation. Its highly customizable nature can lead to complexity and time-consuming setup processes for less experienced developers. We've inherited our fair share of stinkers, but we advise that before you jump ship, you let us look over it to see if it's salvageable. That said, if you are considering moving, we can help you migrate away with automated migration scripts, web scraping, and content mapping. It'll be a 1:1 with whatever platform you choose. ### Not always plug-and-play Sanity gives you a ton of flexibility, but it’s not a "drag-and-drop" CMS. If your team prefers instant themes and presets, you’ll need a little extra setup to get started. ### Potentially high resource demand As your content model grows, Sanity gives you incredible power and real-time performance. Just keep in mind that very large projects may require a bit more horsepower behind the scenes. ### Less ideal for beginners Editors love Sanity once everything is set up, but teams switching from traditional CMSs may need a short onboarding period to learn the workflow. ### Infrastructure management needed Unlike hosted CMS platforms, you own your content pipeline. That gives you full control and scalability, but also means setup and environments need to be managed properly. ### Technical skill required Since Sanity is schema-driven, developers can model content precisely the way your business needs it. Non-technical teams benefit from that structure, but setup usually requires engineering support. ### Complexity in setup Sanity doesn’t force rigid templates or assumptions. You have to define everything like content, structure, and workflows. The tradeoff: a bit more initial setup for much more flexibility long-term. ## Target: Storyblok - **Type:** headless - **Official site:** https://www.storyblok.com - **Pricing:** https://www.storyblok.com/pricing - **Last reviewed:** 2026-08-03 ## Key advantages If you've ever tried explaining "headless" to a content team and watched their eyes glaze over, Storyblok is your peace offering. The visual editor is genuinely good: editors see changes on the real page preview instead of filling out abstract field forms. That's the upside. The downside is that the API lacks a few basics, like fetching child or sibling pages directly, and the tier jumps get steep once you need more locales or seats. If Storyblok is your choice, we can make it work, we know where the rough edges are and how to set it up cleanly. ### Visual editing capabilities Yes, you read that right, you can do real-time, on-page editing. Make a change, see it instantly, no staging limbo, which means you can stop "guess and publish." ### Component-based approach You can build a component once and use it everywhere. You can also update a button or banner in one place, and the entire site fixes itself. ### Efficient content structuring Your content stays clean, organised, reusable, and not scattered across 40 pages. Developers work with structured data, editors drag-and-drop pieces like Lego. Everyone gets to stay sane. ### Strong multi-language support One CMS, many languages, no chaos. Localise content without duplicate pages or messy spreadsheet exports. ### Collaborative environment Writers, designers, and editors can all jump in at the same time without breaking each other’s work. Add comments and approvals. View version histories for teamwork without the headache. ### Highly customisable If your design system can imagine it, you can use Storyblok to model it. There are custom fields, workflows, and logics that can bend to your stack rather than the other way around. ## Key pain points Storyblok is not our first recommendation for a headless CMS. The product looks polished, but documentation sprawl makes initial setup harder than it should be, and non-technical editors routinely get lost navigating spaces, stories, and nested components. Pricing is the bigger issue. Extra locales are $20/month each, extra seats are $15/month each, and custom roles, SSO, and the GraphQL API are all gated behind the custom-priced Premium and Elite plans. Teams on Growth ($99/month) often end up on Growth Plus ($349/month) not because they want the extra features, but because they hit an API request or locale limit. You'll also lean on third-party integrations for a lot of ordinary tasks, which means more code paths to maintain. Webhook behaviour has changed between releases without clear deprecation notices. The platform works fine once it's set up. Getting there just takes more engineering than the marketing suggests. ### Customisation can take effort Storyblok can do almost anything, but sometimes the "how" involves developer time, CLI commands, or manual tweaking. Great control, just not always plug-and-play. ### Some integrations need extra work For things like CRMs or complex platforms, you’ll likely build the integration instead of installing it. Expect a bit more engineering. ### Slower editing Real-time previews are great, but large pages or heavy components can load slowly. Occasionally, the editor UI feels less intuitive than the rest of the platform. ### Asset management isn’t perfect Renaming assets, bulk editing, or cleaning libraries can take longer than expected. It doesn't feel as polished as the rest of the system. ### Permissions are fixed Roles are predefined. For smaller teams, that’s perfectly fine. Bigger teams may want more granular access controls than Storyblok currently offers. ### Pricing jumps with scale You get a free tier, but some advanced features sit behind higher plans. It’s worth it for projects if you want to pay more; just something teams should budget for early. ## Frequently asked questions ### How much does Sanity cost? Sanity's Free plan includes 20 user seats, 10,000 documents, 1M CDN API requests, 250K regular API requests, 100GB of assets, and unlimited locales. The Growth plan is $15 per seat/month for up to 50 seats, with 25,000 documents and the same API allowances, plus pay-as-you-go overages, private datasets, and 5 roles including Editor, Developer, and Contributor. Enterprise pricing is custom for organisations that need custom roles, dedicated SLAs, or single-tenant infrastructure. Most mid-size teams we work with stay well inside Growth's limits. ### How much does Storyblok cost? Storyblok's Starter plan is $0 with 1 seat, 2 locales, 100K API requests, and 100GB of traffic. Growth is $99/month for 5 seats, 2 locales, 1M API requests, and 400GB. Growth Plus is $349/month for 15 seats, 10 locales, 4M API requests, and 1TB. Add-ons run $15/month per extra seat, $20/month per extra locale, $10 per extra 1M requests, and $75 per extra 250GB. Premium and Elite are custom-priced and gate SSO, custom roles, and the GraphQL API. The catch most teams hit is the gap between tiers, because there's no gradual scaling. A Growth account that runs over on traffic or locales jumps straight to $349/month, a 3.5x increase for what's often a small overage. ### Does Storyblok have a visual editor? Yes, and it's one of the best in the headless CMS space. You see real-time changes as you edit, directly on your site preview. It's the main reason many teams pick Storyblok. That said, Sanity now offers a comparable experience through its Presentation tool, which gives you live visual editing with more flexibility in content modelling. If the visual editor is your primary reason for choosing Storyblok, it's worth comparing both before committing.