# Sanity to Sitecore migration > How to migrate from Sanity to Sitecore, with a side-by-side comparison and FAQs. --- ## Source: Sanity - **Type:** headless - **Official site:** https://www.sanity.io - **Pricing:** https://www.sanity.io/pricing - **Last reviewed:** 2026-07-28 ## Key advantages You know where our bias' lies. We think Sanity is literally the best headless content management out there. The schema is code-based, so it can be easily versioned, scaled, and extended without a heap of third-party hoops to jump. Providing you build it with a solid foundation, which we always recommend Turbo Start Sanity, it's going to be the most valuable hub for content you can imagine. It's got a very unique tooling called the Live Content API, which in simple terms means when you press publish, its live. No issues with caching, and a single API usage that scales perfectly with multichannel content delivery. It also offers one of the best editorial experiences in the industry with Presentation and customizable content structures. We're obviously huge fans of it, and we've pivoted our business with it when we realised how ahead it is. ### Real time collaboration You write, your teammate tags in, adds citations, and updates the same doc without stepping on each other. It’s the fastest way to ship content without the "who has edit access?" chaos. ### Live preview block building With Sanity, you don’t have to guess what your page might look like. Real-time previews update the moment you type. It’s a 1:1 mirror of your site before it ever goes live, so your campaigns look right the first time. ### Meta tags, structured content Sanity’s structured content gives Google clean data and rich schema, so your pages surface higher without manual hacking. Automated schema, smarter metadata, and better rankings. ### Better media management A blazing-fast media library with first-class support for Cloudinary, Mux, Wistia and more. Upload, drag-and-drop, preview without wrestling with assets, and waiting for spins of doom. ### Automated social sharing Ever wanted to share one update, and automatically populate every social platform? Welcome to the future we've built that. Why should social media be a chore. ### Automated image generation Sanity keeps your subject centred and sharp like a tiny author thumbnail or a full-page hero banner. There are no awkward crops, or chopped heads. Your visuals just look right everywhere. ## Key pain points We obviously prefer Sanity, so much so that our own website is on Sanity. But if you don't have the right implementation team, you might find yourself in a bad situation. Its highly customizable nature can lead to complexity and time-consuming setup processes for less experienced developers. We've inherited our fair share of stinkers, but we advise that before you jump ship, you let us look over it to see if it's salvageable. That said, if you are considering moving, we can help you migrate away with automated migration scripts, web scraping, and content mapping. It'll be a 1:1 with whatever platform you choose. ### Not always plug-and-play Sanity gives you a ton of flexibility, but it’s not a "drag-and-drop" CMS. If your team prefers instant themes and presets, you’ll need a little extra setup to get started. ### Potentially high resource demand As your content model grows, Sanity gives you incredible power and real-time performance. Just keep in mind that very large projects may require a bit more horsepower behind the scenes. ### Less ideal for beginners Editors love Sanity once everything is set up, but teams switching from traditional CMSs may need a short onboarding period to learn the workflow. ### Infrastructure management needed Unlike hosted CMS platforms, you own your content pipeline. That gives you full control and scalability, but also means setup and environments need to be managed properly. ### Technical skill required Since Sanity is schema-driven, developers can model content precisely the way your business needs it. Non-technical teams benefit from that structure, but setup usually requires engineering support. ### Complexity in setup Sanity doesn’t force rigid templates or assumptions. You have to define everything like content, structure, and workflows. The tradeoff: a bit more initial setup for much more flexibility long-term. ## Target: Sitecore - **Type:** headless - **Official site:** https://www.sitecore.com - **Pricing:** https://www.sitecore.com/products/xm-cloud - **Last reviewed:** 2026-07-28 ## Frequently asked questions ### How much does Sanity cost? Sanity's Free plan includes 20 user seats, 10,000 documents, 1M CDN API requests, 250K regular API requests, 100GB of assets, and unlimited locales. The Growth plan is $15 per seat/month for up to 50 seats, with 25,000 documents and the same API allowances, plus pay-as-you-go overages, private datasets, and 5 roles including Editor, Developer, and Contributor. Enterprise pricing is custom for organisations that need custom roles, dedicated SLAs, or single-tenant infrastructure. Most mid-size teams we work with stay well inside Growth's limits.