# Prismic to Craft CMS migration > How to migrate from Prismic to Craft CMS, with a side-by-side comparison and FAQs. --- ## Source: Prismic - **Type:** headless - **Official site:** https://prismic.io - **Pricing:** https://prismic.io/pricing - **Last reviewed:** 2026-07-28 ## Key advantages Prismic is phenomenal for simplistic page-builder-style websites. Its simplistic drag-and-drop page builder, along with the newer code-based version, helps you generate like-for-like components and automates the developers' process. The built-in media optimisation tool is also great, so you can ensure that even if you're uploading 4mb images, they're going to be scaled down with minimal compression artefacts. ### Content scheduling capabilities Prismic makes it ridiculously easy to plan content ahead with built-in scheduling without any plugins or workarounds. Just pick a time, hit schedule, and your release goes live exactly when you want it. ### Intuitive visual editor The editor feels natural even for non-technical teams, with clean previews and simple fields. It keeps the writing flow distraction-free while still giving developers structure. ### Efficient slices feature Slices let you build repeatable, flexible components that marketers can rearrange without breaking layouts. It’s the closest thing to structured Lego-blocks for content teams. ### Rich media embedding Embedding images, videos, and rich assets takes seconds. You don't need to hack templates. Just paste, pick, and publish. ### Flexible component reuse Developers create once, marketing teams reuse forever. Slices and custom types make content scalable without adding complexity. ### Drama-free publishing Publishing is fast, predictable, and drama-free. If you want to do a small tweak or a full-page release, everything ships smoothly with minimal cognitive load. ## Key pain points We have a long history with Prismic, and at one point, we were agency partners, so count us as biased. However, if you're anything like us, we've had an absolutely terrible experience with Prismic. They've historically changed their API ad hoc, resulting in many broken websites, which is especially bad for an agency. They've dumped infrastructure on the community, resulting in expensive migration bills and client dissatisfaction and they've updated their system with no way to migrate other than to rebuild your entire website for literally years. If you're having a hell of a time, we can help you move away and do it without breakages. We've had to migrate quite a few folks and we have a standardised process that lets us migrate images, videos, text and content structure to the platform of your choice. ### Dependency on third-party hosting You don’t control the infrastructure, Prismic does. So you’re tied to their uptime, limits, and CDN behaviour. ### Limited native integrations Most serious integrations require extra tooling or custom code because Prismic’s built-in ecosystem is pretty thin. ### Steep learning curve Slices, custom types, and the editor workflow take time to understand, especially for teams new to component-driven CMS structures. ### Lack of built-in versioning There’s no full document history or global rollback, meaning mistakes are harder to recover from without workarounds. ### Escalating pricing model Costs jump fast as you add seats, locales, or repositories, making it expensive to scale a growing content team. ### Limited out-of-box features Beyond basic content creation, most advanced needs require custom development, external tools, or plugins. ## Target: Craft CMS - **Type:** hybrid - **Official site:** https://craftcms.com - **Pricing:** https://craftcms.com/pricing - **Last reviewed:** 2026-07-28 ## Key advantages Craft CMS is one of those platforms we genuinely respect from a developer standpoint. The content modelling is best-in-class for a traditional CMS. You define sections, entry types, and fields with real precision, and the authoring experience maps cleanly to the underlying data structure. If your content team needs a CMS that actually reflects how the site is built, Craft delivers that better than most. The Twig templating layer is clean and predictable, and the admin UI is fast and intuitive once editors get past the initial learning curve. Where Craft really shines is in the middle ground between simple marketing sites and full-blown enterprise builds. It's flexible enough to handle complex content architectures without the bloat of something like WordPress, and the built-in GraphQL API means you can use it headless if you want to pair it with a modern frontend. The plugin ecosystem is smaller but noticeably higher quality than what you'd find in WordPress, and the Composer-based workflow means your whole project can live in version control properly. We've seen agencies build genuinely impressive work on Craft, especially for content-heavy sites where editorial workflows matter. If your team includes developers and you want a CMS that rewards careful architecture, Craft is a solid choice. It's not trying to be everything to everyone, and that focus shows. That said, we'd typically recommend a headless CMS like Sanity for most of the projects we take on. Craft is at its best when you're comfortable with PHP and want a tightly integrated traditional or hybrid setup. If you're building on Next.js or a modern JavaScript stack, you'll find more natural fits elsewhere. ### Exceptional content modelling Craft's field and section system gives you precise control over your content structure. You can model complex relationships between content types without fighting the CMS. ### Clean authoring experience The admin panel is fast, well-organized, and maps directly to how content is structured. Editors can work efficiently once they understand the layout. ### Built-in GraphQL API Craft ships with a native GraphQL API, so you can use it headless without plugins or workarounds. It's deeply integrated and well-documented. ### Composer-based modern workflow Everything is managed through Composer, so your project, plugins, and dependencies all live in version control. Deployments through CI/CD pipelines work smoothly. ### Higher quality plugin ecosystem The plugin store is smaller than WordPress but the quality bar is noticeably higher. Plugins are better maintained and less likely to break your site on update. ### Granular user permissions Built-in role and permission management is detailed and flexible. You can lock down exactly what each editor can see and do without needing third-party plugins. ## Key pain points The elephant in the room is PHP. Craft requires a traditional LAMP-style hosting setup with PHP 8.2+ and MySQL or Postgres, which immediately rules out the serverless and edge-first hosting that modern JavaScript frameworks thrive on. You're managing servers, configuring OPcache, tuning database connections, and dealing with all the operational overhead that comes with self-hosted PHP applications. For teams already working in the JavaScript ecosystem, this is a hard sell. Major version upgrades are genuinely painful. Craft doesn't support skipping major versions, so migrating from Craft 2 to 5 means stepping through every version in between. Each jump brings breaking changes to Twig templates, PHP requirements, and plugin compatibility. We've seen agencies spend weeks on upgrades that should have been straightforward. The Team tier starts at $279 per project and the Pro tier costs $399, plus $99 annual renewals for both. A free Solo tier exists for single-user projects, but costs still add up for agencies, especially when you factor in plugins and the recent trend toward stricter licence enforcement in the control panel. The community, while passionate, is relatively small compared to WordPress or even newer headless CMS platforms. When you hit an edge case or need help with a niche plugin, you may find yourself digging through GitHub issues rather than finding a ready answer. And while Craft Cloud exists as a managed hosting option, it's still maturing and doesn't yet match the deployment experience you'd get with platforms like Vercel or Netlify. ### PHP hosting requirements You need a traditional server with PHP 8.2+, MySQL or Postgres, and proper configuration. No serverless, no edge deployment, no modern hosting shortcuts. ### Painful major version upgrades You can't skip major versions, so upgrades mean stepping through each release with breaking Twig, PHP, and plugin changes along the way. ### Smaller community and ecosystem The community is dedicated but small. Finding answers to niche problems often means digging through GitHub issues or waiting on forum responses. ### Licence costs add up The Team tier is $279 per project and Pro is $399, both with $99 annual renewals, plus paid plugins on top. A free Solo tier exists for single-user projects, but costs add up quickly for agencies managing multiple client sites. ### Learning curve for non-developers Craft assumes your team includes developers. Content editors coming from WordPress or simpler tools will need time to adjust to the more structured interface. ### Twig templating limitations Twig is clean but limited compared to modern component frameworks. Complex UI logic gets awkward, and you're locked into whatever Twig version Craft supports. ## Frequently asked questions ### How much does Prismic cost? Prismic has a free plan for 1 user with limited API calls. The Starter plan is $10/month per repository for small teams. The Small plan is $25/month per repository for up to 7 users with more locales and API bandwidth. Medium is $150/month per repository. Large and Enterprise plans go higher. The pricing jumps are significant once you need multiple locales or repositories. We've had clients hit the ceiling on the Small plan faster than expected because of how Prismic counts API calls and custom types. ### What are the best Prismic alternatives? Sanity is the alternative we recommend most. It gives you better content modelling, real-time collaboration, and a query language (GROQ) that's far more flexible than Prismic's API. Contentful is another option with a bigger ecosystem, though pricing is steeper. If you liked Prismic's Slices concept, Sanity's block-based content approach works similarly but with more depth. We've migrated multiple former Prismic agency partners to Sanity, and the developer experience improvement is always the first thing they mention. ### Can I migrate from Prismic to another CMS? Yes. We've migrated quite a few Prismic projects, mostly to Sanity. We export your custom types, documents, and media through Prismic's API, then restructure everything for the target platform. Prismic's Slice-based content maps well to Sanity's portable text and block system. Typical migrations take 3-5 weeks. We keep your existing Prismic site live throughout, so there's no downtime. The biggest challenge is usually handling Prismic's media library, since images need to be moved to a new CDN. ### Is Prismic a good CMS for developers? It's decent for simple projects. The Slice Machine tooling is clever and the TypeScript support has improved. But Prismic's API has limitations that frustrate developers on bigger projects. You can't do complex queries, filtering is basic, and the content modelling is shallow compared to Sanity or Contentful. The bigger issue is Prismic's track record of breaking API changes and infrastructure shifts that have caused production outages. Developers who need reliability and deep customization are better served elsewhere. ### Why are teams leaving Prismic? The main reasons we hear are API instability, limited content modelling depth, and pricing that doesn't match the feature set. Prismic has a history of making breaking changes to their API and infrastructure without adequate migration paths. One major version change left agencies (including us, when we were partners) with broken client sites and expensive rebuild bills. Teams also outgrow the content modelling quickly. Once you need complex relationships between content types, Prismic's flat structure becomes a bottleneck. ### How much does Craft CMS cost for an agency managing multiple sites? The costs add up quicker than most agencies expect. The Solo tier is free for single-user projects, Team is $279 per project, and Pro is $399 per project. Both paid tiers carry a $99 annual renewal fee. If you're running 10 client sites on Pro, that's $3,990 upfront plus $990 per year in renewals before you've paid for a single plugin. Popular plugins like SEOmatic, Blitz (caching), and Navigation run $99-$199 each. Factor in PHP hosting ($20-$100/month per site depending on traffic) and the total per-project cost lands between $500 and $1,500 in year one. It's reasonable for individual projects but the aggregate cost across a portfolio is where agencies feel the squeeze. ### What are the hidden costs of running Craft CMS? Beyond licensing, three costs catch teams off guard. First, PHP hosting. Craft needs PHP 8.2+, MySQL or Postgres, and proper server configuration. You can't deploy to Vercel or Netlify like you would with a headless CMS. Budget $20-$100/month per site for decent managed hosting. Second, major version upgrades. Craft doesn't let you skip versions, so going from Craft 3 to 5 means stepping through 3 to 4, then 4 to 5, each with breaking changes to Twig templates and plugin compatibility. We've seen agencies spend 20-40 hours per upgrade. Third, developer dependency. Craft assumes your team has PHP developers on hand. If your agency is moving toward JavaScript stacks, maintaining Craft expertise becomes an overhead.