# HubSpot Content Hub to Joomla migration > How to migrate from HubSpot Content Hub to Joomla, with a side-by-side comparison and FAQs. --- ## Source: HubSpot Content Hub - **Type:** headless - **Official site:** https://www.hubspot.com/products/content - **Pricing:** https://www.hubspot.com/pricing/content - **Last reviewed:** 2026-07-28 ## Key advantages HubSpot Content Hub (formerly CMS Hub) is designed so business users can update pages, run campaigns, and push content without ever Slacking a developer at 9 p.m. It’s genuinely simple to implement, the drag-and-drop editor behaves, and the CRM integration does all the heavy lifting, from personalization to lead capture to automated follow-ups. The Content Hub rebrand bolted Breeze AI onto all of it: Content Remix repurposes one piece of content into emails, social posts, and landing pages, and there’s built-in podcast and video hosting now too. You barely need a dev unless you’re trying to make something unusually fancy, because HubSpot’s whole pitch is: "Let marketing ship it themselves." But if you do want to build something more complex or need help figuring out where HubSpot fits into your stack, reach out. We can help you avoid unnecessary and very expensive upgrades, weird theme restrictions, and the classic "why is this locked behind Enterprise?" surprise. ### Intuitive drag-and-drop interface Non-technical teams can update pages, layouts, and content without ever pinging a developer. The editor is straightforward, visual, and fast, making day-to-day site changes painless. ### Deep CRM integration Forms, leads, emails, CTAs, and all of it connect back to HubSpot’s CRM automatically. This gives teams real personalisation power and a unified view of how users move from visitor to lead to customer. ### Built-in SEO tools and analytics HubSpot flags issues, suggests improvements, and provides performance insights without extra tools. It’s practical for teams who want clear SEO direction baked directly into the CMS. ### Secure cloud hosting with SSL/CDN Hosting, security patches, SSL, and updates are all handled by HubSpot. Sites stay fast and secure without anyone babysitting servers or worrying about downtime. ### AI content tools with Content Remix Breeze AI is baked into the editor. Content Remix repurposes existing pages and posts into new formats, and the AI writer handles first drafts. Useful for small teams that publish across several channels. ### Live WYSIWYG previews Changes can be reviewed in real time before publishing, which reduces mistakes and makes approvals easier. What you see in the editor actually matches what goes live ## Key pain points HubSpot Content Hub has its perks, but you practically need a Mr. Moneybags subscription to keep the lights on. Pricing shoots up the moment you add seats, automations, or anything remotely "enterprise," and you can only hope the pricing team doesn’t wake up one day and charge the equivalent of a beach-facing villa. It’s also not winning any awards for flexibility. Deep customization is limited, the theme system is rigid, and you’re stuck learning HubL, a proprietary template language that no one dreams about using. The plugin ecosystem is tiny compared to WordPress, so advanced requirements usually mean custom builds, workarounds, or giving up. And yes, parts of the system can feel slow and clunky when you least expect it. If you’re okay with the trade-offs, great. If not, you know where to find us. ### Expensive pricing structure HubSpot gets pricey really fast with every new seat, feature, or automation. It ends up feeling like a fresh subscription to financial pain. ### Limited customization flexibility The theme system is rigid, and anything beyond surface-level edits usually needs a developer. "Drag-and-drop" has limits… and you’ll hit them quickly. ### Smaller theme and plugin ecosystem Compared to WordPress or open-source giants, HubSpot’s marketplace feels tiny with fewer prebuilt solutions and more custom work. ### Proprietary HubL language Say hello to HubL, HubSpot’s own templating language. It works… but only in HubSpot. Enjoy the vendor lock-in. ### Platform lock-in Once you're in, getting out feels like moving out of a house with 14 years of hoarded junk. Migration isn’t fun. ### E-commerce limitations Content Hub can run landing pages and lead funnels, but full-scale eCommerce? Not its game and definitely not its strength. ## Target: Joomla - **Type:** headless - **Official site:** https://www.joomla.org - **Last reviewed:** 2026-07-28 ## Key advantages Recommending Joomla in 2026 feels a bit like recommending Internet Explorer. But if you must use it, it does earn a few real points. The multilingual support is built in, so you run a five-language site without a pile of plugins. The access-control system is more detailed than most enterprise platforms, and the modular structure gives developers room to build complex, multi-section sites. If you have a big editorial team that needs genuinely granular permissions, Joomla holds up. If you are set on Joomla and we cannot talk you out of it, we will point you to an agency that still happily ships heavy old templates. Or sit down with us for half an hour, and we will at least make sure you do not regret the journey. ### Native multilingual support Joomla ships with multilingual features baked in, so you don’t need a plugin graveyard just to run a site in five languages. It handles translations cleanly and is one of the few CMS platforms that gets this right out of the box. ### Granular user permission system Its ACL system is its biggest bragging right. You can lock down roles, workflows, and access rules with a level of control that most CMS platforms still envy. ### Custom field capabilities Joomla gives you solid flexibility with custom fields, letting you shape structured content without hacking together a dozen extensions. It’s powerful enough for complex layouts and multi-section content. ### Active developer community The community isn’t massive, but the people who are there are dedicated, technical, and still shipping useful extensions and documentation. If you're deep in Joomla land, it’s a lifeline. ### Strong security foundation Kept patched, Joomla is stable and the core team takes security seriously, with regular updates. The catch is the "kept patched" part. The 2026 JCE editor exploit hit sites that fell behind, so the upkeep is on you. ### Modular architecture flexibility Its module-based layout system lets you build multi-section portals, dashboards, and content-heavy sites without bending the platform backward. If you know what you're doing, it’s flexible enough to scale. ## Key pain points Joomla sits in the same bracket as WordPress, except it is somehow even harder to explain to anyone under 40. If your C-suite still thinks "PHP developer" is a personality type, Joomla will make them feel right at home. You will also keep your hosting provider happy, because nothing about this platform is light or low-maintenance. The dev experience feels stuck in a pre-Composer, pre-type-hints era. Major upgrades are the real horror story. Joomla 3 and 4 both went end of life in October 2025, and moving up a major version tends to break extensions and templates badly enough that you rebuild the site anyway. The community is smaller than WordPress's, the documentation is hit-and-miss, and the admin panel feels like a government portal that accidentally became a CMS. Performance on shared hosting is shaky and the editing workflow is clunky. If you really, truly still want Joomla, we will point you to another agency, or sit down with us for half an hour and we will talk you out of your biggest digital regret. ### Steep learning curve Joomla makes even simple tasks feel like you’re onboarding into a new corporate ERP system. If you’re not already fluent in its quirks, prepare to lose a weekend (or three). ### Outdated coding standards Still clinging to older PHP conventions, missing modern practices, and generally stuck in a time capsule. If you enjoy fighting your own tools, you’ll love it. ### Complex migration process Upgrading versions feels less like an update and more like a full-blown rebuild. Random extensions break, templates combust, and you’re left questioning your career choices. ### Extension compatibility issues Half the ecosystem works… depending on your version, your template, the time of day, and whether Mercury is in retrograde. Reliability is not its strong suit. ### Limited template selection Unless you’re aiming for "government website from 2011," the design ecosystem doesn’t give you much to work with. ### Interface complexity barriers The admin panel still feels like an escape room puzzle. Everything is technically there, but actually finding or using it is another story. ## Frequently asked questions ### How much does HubSpot Content Hub actually cost? HubSpot Content Hub (formerly CMS Hub) starts at $20/month per seat on the Starter tier, but that's a teaser price. Most teams end up on Professional ($450/month, which includes 3 core seats) or Enterprise ($1,500/month, 5 core seats) once they need features like custom reporting, smart content, or content approval workflows. Extra seats run $45-$75/month each, and the AI features draw from a monthly credit allowance. The real cost shock comes from the CRM side. HubSpot bundles Content Hub with its marketing tools, and adding seats or automation workflows pushes the bill up fast. We've seen mid-sized companies paying $30,000-$60,000 per year once everything is bundled. That's a lot of money for a platform that still makes you write HubL templates. ### Can you move a HubSpot site to a headless CMS setup? Yes, and we've done it multiple times. The migration typically takes 6-10 weeks depending on how many pages, forms, and CRM integrations are involved. The trickiest parts are replicating HubSpot's form-to-CRM pipeline (which most teams replace with a dedicated form handler plus CRM API integration) and extracting blog content from HubSpot's proprietary format. Design preservation is straightforward if you're rebuilding in a modern framework. We usually rebuild the frontend in Next.js with a headless CMS for content, which gives you better performance and full design control without HubL's limitations. ### Will I lose my HubSpot CRM data if I migrate the CMS? No. HubSpot's CRM is a separate product from Content Hub, and you can keep using it even if you move your website elsewhere. We typically set up the new site to push form submissions directly into HubSpot CRM via their API, so your sales team's workflows stay intact. The only thing you lose is HubSpot's native smart content features (content that changes based on CRM data), but those can be rebuilt with a personalisation layer or server-side logic. Most teams find the trade-off worthwhile because the CMS limitations were holding them back more than smart content was helping. ### What are the main reasons companies leave HubSpot Content Hub? The top three reasons we hear from clients are design limitations, HubL frustration, and pricing escalation. HubSpot's theme system restricts what you can build visually, and the moment you need something custom, you're writing HubL, a templating language that only works inside HubSpot. Developers hate it because it's a dead-end skill. The 2024 rebrand from CMS Hub to Content Hub added AI tools like Content Remix, but the theme system and HubL underneath are unchanged. Then there's cost. Teams start on a reasonable plan, add features over 18 months, and suddenly they're paying enterprise prices for what is still a fairly rigid website builder. Moving to a headless CMS removes all three problems at once. ### Is Joomla free? Yes. Joomla is open-source software under the GPL, so there is no licence fee and you can download Joomla 6 and self-host it for nothing. The real cost is everything around it. You pay for hosting, for any commercial extensions and templates you bring in, and for the developer time that keeps it patched and upgraded. Treat the price tag as hosting plus extensions plus maintenance, not a SaaS subscription. On a busy site those running costs add up fast, which is the part most "Joomla is free" claims quietly skip. ### What are Joomla's main limitations? Three things bite. First, major upgrades are brutal. Joomla 3 and 4 both reached end of life in October 2025, so anyone still on them is running unpatched software, and moving up a major version often breaks extensions and templates badly enough to feel like a rebuild. Second, the extension and template ecosystem is small next to WordPress, and maintainers keep drifting away. Third, the developer experience is dated and the admin panel is hard to navigate, so editor productivity suffers. Security upkeep is on you too, as the JCE editor exploit doing the rounds in 2026 reminded plenty of sites.