# Contentful to Payload migration > How to migrate from Contentful to Payload, with a side-by-side comparison and FAQs. --- ## Source: Contentful - **Type:** headless - **Official site:** https://www.contentful.com - **Pricing:** https://www.contentful.com/pricing - **Last reviewed:** 2026-07-28 ## Key advantages Contentful is one of the most established headless CMS choices, and we still see plenty of customers land on it after a shortlist. It's built around structured content, so you model fields once and pull them into any front end you like. That means no copy-pasted components scattered across pages. It also has first-party support for A/B testing and personalization through its Studio add-on, which most competitors don't match natively. The app ecosystem covers SEO, translation, validation, and asset management, and editors get live side-by-side preview for content they're working on. If your team has the budget and the developer resources to model content properly, it's a solid pick. ### API-first design Contentful was built for APIs from day one, which means your content plugs cleanly into apps, websites, and mobile. ### Developer-friendly flexibility Schemas, content models, and references can be tuned however you like. If your stack is anything beyond "cookie-cutter," Contentful won’t get in your way. ### User-friendly interface Editors enjoy using it. Clean UI, quick search, structured fields, and no "where does this go again?" confusion. ### Extensive integration capabilities Plug in analytics, eCommerce, automation, and translation. Contentful plays nicely with almost anything. And if something isn’t supported yet, you can wire it up yourself without hacking the platform apart. ### Scales under traffic Contentful's global CDN holds up under heavy load. We've run it on sites pushing millions of monthly requests without needing bespoke infrastructure to handle spikes. ### Cloud-based architecture You don't have to install, patch, or maintain anything. It’s fast, globally distributed, and always up to date. Your content team can ship from anywhere without a DevOps babysitter. ## Key pain points Contentful is one of those platforms where the bill can catch you off guard. The free tier caps you at 25 content types and 100K API calls, and a single marketing site can blow past both without warning. The next step up is $300 a month, and enterprise pricing often lands in the $50K to $100K+ a year range. The pattern teams keep hitting is the same: the jump is forced by one limit, not by needing the bigger feature set. The content type cap alone can push you onto a higher plan you don't otherwise need. The other issue is that Contentful has strong opinions about how content should be modelled, and those opinions aren't always documented. Projects built without that knowledge tend to accumulate performance problems and awkward workarounds. Before writing Contentful off, speak to us, a lot of the pain we see is implementation, not platform. ### Pricing climbs fast Contentful isn't a cheap CMS. Once you pass the free tier's content type or API call limit, you're on the $300/month Lite plan, and enterprise pricing often starts at $50K+ a year. ### Complex for non-technical users Marketers and editors may need a small learning curve before they feel at home. It’s powerful but not always plug-and-play. ### Integration dependency A lot of magic happens through third-party tools. Great for flexibility, but it does mean extra setup instead of getting everything out-of-the-box. ### Limited native features Contentful keeps the core CMS clean and minimal, but that also means more building and configuring to get advanced functionality. ### Learning curve for new teams If your team is moving from a traditional CMS, expect some onboarding time. Structured content is amazing but new for many. ### Requires careful management Because it’s so flexible, projects need good governance. Without it, content models can get messy and harder to maintain over time. ## Target: Payload - **Type:** headless - **Official site:** https://payloadcms.com - **Pricing:** https://payloadcms.com/enterprise - **Last reviewed:** 2026-07-28 ## Key advantages Payload is genuinely strong tech. It’s fast, open-source, developer-first, and perfect if you want full control over your content model. The Next.js integration is smooth, the admin UI is clean, and it’s one of the more flexible modern CMS options if your team prefers to build things exactly the way you want them. Just know that if you want actual features like visual editing, Vercel Blob storage, image handling, etc, you’ll be paying extra for the privilege. If you’re considering Payload or thinking about migrating into (or out of) it, reach out to us. We can help you figure out whether it’s the right stack or guide you toward a cleaner, saner (Sanity) setup. ### Integration with Next.js applications Payload works natively with Next.js, giving you clean data fetching and a smooth development flow. It removes the usual CMS friction so you can build fast, modern frontends without hacks. ### Fully customizable Everything is configured in code, which means you can tailor the CMS to your exact use case. You define the logic, workflows, and behaviour. ### Supports custom data models You can design any content structure your project needs, from simple documents to complex relational models. This gives you full control over how content is organised and delivered. ### Intuitive admin UI Payload’s admin panel is simple, clean, and fast. Editors can create, update, and manage content without training or digging through confusing menus. ### Custom plugins and APIs You can extend Payload however you like. Build custom fields, integrate external services, or add your own API routes. Perfect for teams that need deeper project-specific functionality. ### Built-in authentication Payload comes with user auth, roles, and access control baked in. No external auth service needed, and you can customise permissions to match your editorial workflow. ## Key pain points Payload’s biggest issue is how quickly it hands you the responsibility baton. Because it leans so heavily on self-hosting, you’re suddenly running databases, managing infra, dealing with scaling, and debugging auth quirks at 11 pm. And since the platform is still maturing, updates can feel unpredictable, and the surrounding ecosystem isn’t quite deep enough yet to soften the landing when something breaks. The recent Figma acquisition didn’t help either. Support has felt a bit lighter, and some priorities clearly shifted, alongside pricing. Payload feels flexible on day one, the moment your project grows you’re either engineering around gaps or paying more than expected. If you're debating whether Payload fits the future of your stack (or you’re already feeling the cracks), we’re always happy to help you plan a cleaner path or a migration that won’t come back to bite you. ### Steep learning curve Payload’s code-first approach means you need solid dev experience to use it effectively. Non-technical teams will struggle, and onboarding takes longer compared to more guided CMSs. ### Smaller ecosystem of plugins There aren’t many ready-made extensions, so you’ll end up building features yourself. This adds development time and increases long-term maintenance. ### Potential performance overhead Because it’s a full JavaScript backend, Payload can get resource-heavy under high traffic. You’ll need to optimise your server setup and monitor performance more closely. ### Gaps in documentation The docs are improving, but there are still missing pieces and unclear sections. New users often have to dig through GitHub issues to find answers. ### Small community The community is growing but still small, so there’s less shared knowledge, fewer tutorials, and slower troubleshooting compared to bigger CMS ecosystems. ### Requires separate hosting Payload doesn’t come with built-in hosting, so you’re responsible for setting up and managing your server. That adds extra cost, extra setup, and extra operational overhead. ## Frequently asked questions ### How much does Contentful cost? Contentful has a Free tier with 10 users, 100K API calls per month, 25 content types, and 10,000 records. The Lite plan is $300/month for 20 users, 1M API calls, and 100GB CDN bandwidth. Enterprise is custom pricing with unlimited API calls and an uptime SLA of up to 99.99%. We've seen teams hit the free tier's API ceiling or content type cap fast, and the jump to Lite is often forced by a single limit rather than a feature need. ### Is Contentful being acquired by Salesforce? Yes. Salesforce signed a definitive agreement to acquire Contentful in June 2026, expected to close later in Salesforce's fiscal year. Contentful says the platform, APIs, and support model stay the same for now, with deeper Agentforce integration on the roadmap. If you're making a long-term CMS bet, factor it in. Contentful's direction will increasingly follow Salesforce's enterprise priorities, which tends to mean enterprise pricing and enterprise roadmaps. It's one more reason teams ask us about a usage-based alternative like Sanity before they commit. ### What are some alternatives to Contentful? Sanity is the alternative we recommend most. It gives you real-time collaboration, a customizable studio, and pay-as-you-go pricing that doesn't punish you for scaling. Storyblok is worth considering if your editors want a visual builder. We've migrated teams off Contentful to both, and Sanity consistently gets the best feedback from developers and content editors alike. ### How does Contentful compare to Sanity on pricing? Contentful charges $300/month for its Lite plan with hard caps on API calls, seats, and content types. Sanity's pricing is usage-based, starting free and scaling with actual consumption. For most mid-size projects, Sanity ends up significantly cheaper. The real difference is that Sanity doesn't gate core features behind premium tiers the way Contentful does with roles, SSO, and content modelling limits. ### Can I migrate from Contentful to Sanity? Yes. We've migrated dozens of Contentful projects to Sanity. The structured content model in Contentful maps well to Sanity's schema, so most migrations are straightforward. Content, assets, references, and localized fields all transfer. Our typical migration takes 2-4 weeks depending on the number of content types and the complexity of your references. We handle frontend rewiring too if you're on Next.js or a similar framework. ### Is Contentful good for large enterprise websites? It can be, but the costs get steep. Enterprise plans are custom-priced. From the contracts we've seen, smaller organisations start around $40,000 a year and full enterprise deals run past $180,000, with renewals climbing year on year. If you have deep pockets and your team already knows the platform, it works. If you're evaluating from scratch, we'd push you toward Sanity for enterprise use. You get equivalent API performance, better real-time editing, and a pricing model that doesn't penalize growth.