# Contentful to HubSpot Content Hub migration > How to migrate from Contentful to HubSpot Content Hub, with a side-by-side comparison and FAQs. --- ## Source: Contentful - **Type:** headless - **Official site:** https://www.contentful.com - **Pricing:** https://www.contentful.com/pricing - **Last reviewed:** 2026-08-13 ## Key advantages Contentful is one of the most established headless CMS choices, and we still see plenty of customers land on it after a shortlist. It's built around structured content, so you model fields once and pull them into any front end you like. That means no copy-pasted components scattered across pages. It also has first-party support for A/B testing and personalization through its Studio add-on, which most competitors don't match natively. The app ecosystem covers SEO, translation, validation, and asset management, and editors get live side-by-side preview for content they're working on. If your team has the budget and the developer resources to model content properly, it's a solid pick. ### API-first design Contentful was built for APIs from day one, which means your content plugs cleanly into apps, websites, and mobile. ### Developer-friendly flexibility Schemas, content models, and references can be tuned however you like. If your stack is anything beyond "cookie-cutter," Contentful won’t get in your way. ### User-friendly interface Editors enjoy using it. Clean UI, quick search, structured fields, and no "where does this go again?" confusion. ### Extensive integration capabilities Plug in analytics, eCommerce, automation, and translation. Contentful plays nicely with almost anything. And if something isn’t supported yet, you can wire it up yourself without hacking the platform apart. ### Scales under traffic Contentful's global CDN holds up under heavy load. We've run it on sites pushing millions of monthly requests without needing bespoke infrastructure to handle spikes. ### Cloud-based architecture You don't have to install, patch, or maintain anything. It’s fast, globally distributed, and always up to date. Your content team can ship from anywhere without a DevOps babysitter. ## Key pain points Contentful is one of those platforms where the bill can catch you off guard. The free tier caps you at 25 content types and 100K API calls, and a single marketing site can blow past both without warning. The next step up is $300 a month, and enterprise pricing often lands in the $50K to $100K+ a year range. The pattern teams keep hitting is the same: the jump is forced by one limit, not by needing the bigger feature set. The content type cap alone can push you onto a higher plan you don't otherwise need. The other issue is that Contentful has strong opinions about how content should be modelled, and those opinions aren't always documented. Projects built without that knowledge tend to accumulate performance problems and awkward workarounds. Before writing Contentful off, speak to us, a lot of the pain we see is implementation, not platform. ### Pricing climbs fast Contentful isn't a cheap CMS. Once you pass the free tier's content type or API call limit, you're on the $300/month Lite plan, and enterprise pricing often starts at $50K+ a year. ### Complex for non-technical users Marketers and editors may need a small learning curve before they feel at home. It’s powerful but not always plug-and-play. ### Integration dependency A lot of magic happens through third-party tools. Great for flexibility, but it does mean extra setup instead of getting everything out-of-the-box. ### Limited native features Contentful keeps the core CMS clean and minimal, but that also means more building and configuring to get advanced functionality. ### Learning curve for new teams If your team is moving from a traditional CMS, expect some onboarding time. Structured content is amazing but new for many. ### Requires careful management Because it’s so flexible, projects need good governance. Without it, content models can get messy and harder to maintain over time. ## Target: HubSpot Content Hub - **Type:** headless - **Official site:** https://www.hubspot.com/products/content - **Pricing:** https://www.hubspot.com/pricing/content - **Last reviewed:** 2026-07-28 ## Key advantages HubSpot Content Hub (formerly CMS Hub) is designed so business users can update pages, run campaigns, and push content without ever Slacking a developer at 9 p.m. It’s genuinely simple to implement, the drag-and-drop editor behaves, and the CRM integration does all the heavy lifting, from personalization to lead capture to automated follow-ups. The Content Hub rebrand bolted Breeze AI onto all of it: Content Remix repurposes one piece of content into emails, social posts, and landing pages, and there’s built-in podcast and video hosting now too. You barely need a dev unless you’re trying to make something unusually fancy, because HubSpot’s whole pitch is: "Let marketing ship it themselves." But if you do want to build something more complex or need help figuring out where HubSpot fits into your stack, reach out. We can help you avoid unnecessary and very expensive upgrades, weird theme restrictions, and the classic "why is this locked behind Enterprise?" surprise. ### Intuitive drag-and-drop interface Non-technical teams can update pages, layouts, and content without ever pinging a developer. The editor is straightforward, visual, and fast, making day-to-day site changes painless. ### Deep CRM integration Forms, leads, emails, CTAs, and all of it connect back to HubSpot’s CRM automatically. This gives teams real personalisation power and a unified view of how users move from visitor to lead to customer. ### Built-in SEO tools and analytics HubSpot flags issues, suggests improvements, and provides performance insights without extra tools. It’s practical for teams who want clear SEO direction baked directly into the CMS. ### Secure cloud hosting with SSL/CDN Hosting, security patches, SSL, and updates are all handled by HubSpot. Sites stay fast and secure without anyone babysitting servers or worrying about downtime. ### AI content tools with Content Remix Breeze AI is baked into the editor. Content Remix repurposes existing pages and posts into new formats, and the AI writer handles first drafts. Useful for small teams that publish across several channels. ### Live WYSIWYG previews Changes can be reviewed in real time before publishing, which reduces mistakes and makes approvals easier. What you see in the editor actually matches what goes live ## Key pain points HubSpot Content Hub has its perks, but you practically need a Mr. Moneybags subscription to keep the lights on. Pricing shoots up the moment you add seats, automations, or anything remotely "enterprise," and you can only hope the pricing team doesn’t wake up one day and charge the equivalent of a beach-facing villa. It’s also not winning any awards for flexibility. Deep customization is limited, the theme system is rigid, and you’re stuck learning HubL, a proprietary template language that no one dreams about using. The plugin ecosystem is tiny compared to WordPress, so advanced requirements usually mean custom builds, workarounds, or giving up. And yes, parts of the system can feel slow and clunky when you least expect it. If you’re okay with the trade-offs, great. If not, you know where to find us. ### Expensive pricing structure HubSpot gets pricey really fast with every new seat, feature, or automation. It ends up feeling like a fresh subscription to financial pain. ### Limited customization flexibility The theme system is rigid, and anything beyond surface-level edits usually needs a developer. "Drag-and-drop" has limits… and you’ll hit them quickly. ### Smaller theme and plugin ecosystem Compared to WordPress or open-source giants, HubSpot’s marketplace feels tiny with fewer prebuilt solutions and more custom work. ### Proprietary HubL language Say hello to HubL, HubSpot’s own templating language. It works… but only in HubSpot. Enjoy the vendor lock-in. ### Platform lock-in Once you're in, getting out feels like moving out of a house with 14 years of hoarded junk. Migration isn’t fun. ### E-commerce limitations Content Hub can run landing pages and lead funnels, but full-scale eCommerce? Not its game and definitely not its strength. ## Frequently asked questions ### How much does Contentful cost? Contentful has a Free tier with 10 users, 100K API calls per month, 25 content types, and 10,000 records. The Lite plan is $300/month for 20 users, 1M API calls, and 100GB CDN bandwidth. Enterprise is custom pricing with unlimited API calls and an uptime SLA of up to 99.99%. We've seen teams hit the free tier's API ceiling or content type cap fast, and the jump to Lite is often forced by a single limit rather than a feature need. ### Is Contentful being acquired by Salesforce? Yes, though it hasn't closed yet. Salesforce signed a definitive agreement on June 1, 2026, and the deal is expected to close in the third quarter of Salesforce's 2027 fiscal year, which runs from August 1–October 31, 2026, subject to regulatory approval. The price wasn't disclosed, but it's been reported at roughly $1 billion to $1.5 billion, well down on the $3 billion valuation Contentful raised at in 2021. Contentful says the platform, APIs, and support model stay the same for now, with deeper Agentforce integration on the roadmap. If you're making a long-term CMS bet, factor it in. Contentful's direction will increasingly follow Salesforce's enterprise priorities, which tends to mean enterprise pricing and enterprise roadmaps. It's one more reason teams ask us about a usage-based alternative like Sanity before they commit. ### What are some alternatives to Contentful? Sanity is the alternative we recommend most. It gives you real-time collaboration, a customizable studio, and pay-as-you-go pricing that doesn't punish you for scaling. Storyblok is worth considering if your editors want a visual builder. We've migrated teams off Contentful to both, and Sanity consistently gets the best feedback from developers and content editors alike. ### How does Contentful compare to Sanity on pricing? Contentful charges $300/month for its Lite plan with hard caps on API calls, seats, and content types. Sanity's pricing is usage-based, starting free and scaling with actual consumption. For most mid-size projects, Sanity ends up significantly cheaper. The real difference is that Sanity doesn't gate core features behind premium tiers the way Contentful does with roles, SSO, and content modelling limits. ### Can I migrate from Contentful to Sanity? Yes. We've migrated dozens of Contentful projects to Sanity. The structured content model in Contentful maps well to Sanity's schema, so most migrations are straightforward. Content, assets, references, and localized fields all transfer. Our typical migration takes 2-4 weeks depending on the number of content types and the complexity of your references. We handle frontend rewiring too if you're on Next.js or a similar framework. ### Is Contentful good for large enterprise websites? It can be, but the costs get steep. Enterprise plans are custom-priced. From the contracts we've seen, smaller organisations start around $40,000 a year and full enterprise deals run past $180,000, with renewals climbing year on year. If you have deep pockets and your team already knows the platform, it works. If you're evaluating from scratch, we'd push you toward Sanity for enterprise use. You get equivalent API performance, better real-time editing, and a pricing model that doesn't penalize growth.