# The Bang Co

> The Bang Co needed heavy animation without slow pages. We built a Gatsby and Prismic site with optimized image pipelines that keep their showreel snappy.

**Published:** 2024-05-08 | **Updated:** 2026-07-23
---

Their existing site couldn't balance rich visual content against load times, and their content team needed more freedom to update portfolio pieces and post their latest work. The challenge was a platform that could handle complex animations and high-resolution imagery while keeping the snappy, native feel their brand demanded.

We built a JAMstack solution using Gatsby.js for static site generation and Prismic as the [headless CMS](/services/headless-cms). Optimized image pipelines generated WebP, JPG, and PNG formats automatically, and our custom build process loaded the After Effects animations without denting core performance metrics. The results spoke volumes: sub-second page loads across all portfolio pieces, 95+ Lighthouse performance scores, and a content management system that let their team update work independently, all while maintaining their distinctive visual identity and brand personality.