# Airtime Rewards

> We built cashback platform Airtime Rewards a Gatsby site on Netlify: 0.4s First Contentful Paint, 0.6s to interactive, and perfect Lighthouse scores.

**Published:** 2025-03-14 | **Updated:** 2026-10-07 | **Client:** Airtime Rewards | **Technologies:** Gatsby, Prismic, Netlify | **Services:** Web Development, UI Design
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Our collaboration focused on delivering a high-performance Gatsby.js website, with Prismic as the [headless CMS](/services/headless-cms), optimized for exceptional speed and user experience. By implementing advanced lazy loading techniques for images and using Netlify's caching and asset optimization, we achieved remarkable load times: just 0.4 seconds for First Contentful Paint and 0.6 seconds to interactive.

Our meticulous approach to SEO included building a comprehensive sitemap that clearly defined page relationships, ensuring optimal indexing by Google. This attention to detail resulted in perfect scores across Google's Lighthouse audits for performance, accessibility, best practices, and SEO, significantly enhancing Airtime Rewards' online visibility.

Thanks to these enhancements, Airtime Rewards successfully surpassed one million users and secured prominent placement on EE's customer homepage. While their exceptional leadership and strategy drive their impressive growth, we're proud to have contributed by creating a website that is visually appealing, exceptionally fast, and optimized for continued growth.

## Frequently asked questions

### How long did the build take?

Six weeks, start to finish.

### What performance did the site actually hit?

First Contentful Paint of 0.4 seconds and 0.6 seconds to interactive, with a perfect 100 across all four Google Lighthouse audits: performance, accessibility, best practices and SEO.

### Why Gatsby and Prismic rather than a traditional CMS?

The brief was speed above all, and a headless CMS setup lets the site build to static files that a CDN can serve instantly. Prismic held the content, Gatsby generated the pages, and Netlify handled caching and asset optimization.

### What did it do for the business?

Airtime Rewards passed one million users after launch and secured prominent placement on EE's customer homepage. Their own leadership and strategy drove that growth; our part was a site fast enough not to get in the way of it.