# Sne Tripathi

> Account Executive

Account Executive at Roboto Studio, bridging the gap between client needs and technical solutions. Ensures every project delivers real business value.

**LinkedIn:** https://www.linkedin.com/in/sne-tripathi/ | **Twitter:** https://x.com/sne_hil

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## 39 articles

### [Mux + Sanity: do you really need a DAM?](/blog/mux-sanity-do-you-really-need-a-dam)

Every enterprise headless build hits the DAM question eventually. What Sanity's Media Library and Mux already cover, what a DAM really costs in 2026, and the one case where a dedicated DAM still earns its keep.

**Published:** 2026-08-13 | **Updated:** 2026-08-13 | **Categories:** Hot Takes, Performance, Sanity

### [Build it right once](/blog/build-it-right-once)

The AI shift didn't replace SEO. It raised the bar. Here's what moves the needle across search, AI answers, speed, and accessibility, and what's noise.

**Published:** 2026-07-16 | **Updated:** 2026-08-03 | **Categories:** Hot Takes, AI, Performance, Next.js

### [Next.js 16.3 for dummies](/blog/nextjs-16-3-for-dummies)

Instant navigations explained in plain English, plus our upgrade to 16.3, the cache components PR we parked, and the 341KB we cut instead.

**Published:** 2026-07-16 | **Updated:** 2026-08-11 | **Categories:** Next.js, Performance, Vercel

### [The top 5 Sanity agencies in 2026, ranked by us](/blog/top-sanity-agencies)

We read every 'top Sanity agencies' listicle, noticed who writes them, and decided to do it properly. Number one may not surprise you.

**Published:** 2026-07-05 | **Updated:** 2026-08-03 | **Categories:** Sanity, Hot Takes

### [Next.js AEO/GEO/SEO whatever you want to call it: guide](/blog/nextjs-aeo-geo)

AEO, GEO, or just SEO: the playbook is the same. Metadata, JSON-LD, sitemaps, and content negotiation, implemented on a production Next.js site.

**Published:** 2026-06-24 | **Updated:** 2026-08-31 | **Categories:** Hot Takes, Next.js, AI

### [AEO/SEO best practices for Sanity: the Roboto default](/blog/aeo-seo-best-practices-for-sanity)

How we structure AEO and SEO on every Sanity build. Fallbacks, JSON-LD, sitemaps, content negotiation, llms.txt, accessibility, and the feedback loop that catches drift.

**Published:** 2026-05-19 | **Updated:** 2026-08-11 | **Categories:** Sanity, How To

### [Automate Sanity page builder thumbnails with Claude Code](/blog/automate-sanity-thumbnails)

Generate Sanity insertMenu thumbnails automatically with a Claude Code skill. Five to seven minutes per project, no Figma, no manual screenshotting.

**Published:** 2026-05-09 | **Updated:** 2026-07-23 | **Categories:** How To, Sanity, AI

### [Ode to cats: five years of Victorian cat mascots](/blog/ode-to-cats)

Every blog post on this site has a Victorian cat hero image generated by AI. Here's every single one, in full colour, from the earliest originals to today.

**Published:** 2026-03-27 | **Updated:** 2026-08-11 | **Categories:** AI, Hot Takes

### [Headless Shopify: what it costs and when it's worth it](/blog/shopify-headless-guide)

Headless Shopify sounds great until you see the bill. We break down when it makes sense, when it doesn't, and what it actually costs across vanilla Shopify, custom themes, Hydrogen, and Next.js builds.

**Published:** 2026-03-27 | **Updated:** 2026-08-31 | **Categories:** Hot Takes

### [Next.js 16.2 for dummies](/blog/nextjs-16-2-for-dummies)

Faster dev server, faster rendering, 200+ Turbopack fixes. Here's what actually matters.

**Published:** 2026-03-19 | **Updated:** 2026-07-23 | **Categories:** Next.js

### [Clean your GROQ](/blog/clean-your-groq)

How to structure GROQ queries that stay readable as your Sanity project grows. Fragment-based patterns with code examples.

**Published:** 2026-03-16 | **Updated:** 2026-07-28 | **Categories:** Sanity, How To, Hot Takes

### [Why we built Satoru, our background coding agent](/blog/why-we-built-our-own-background-agent)

How we built Satoru, a sandboxed background coding agent powered by Cloudflare Durable Objects and Modal to handle retainer backlogs across client codebases.

**Published:** 2026-03-02 | **Updated:** 2026-08-11 | **Categories:** AI, Hot Takes

### [We exorcised Ghost CMS from CoinTracker's content stack](/blog/migrating-from-ghost-to-sanity)

Another story of a blog turning into a full content platform and Ghost quietly tapping out halfway through.

**Published:** 2026-02-12 | **Updated:** 2026-08-03 | **Categories:** Sanity, CMS, How To

### [Next.js 16.1 for dummies](/blog/nextjs-16-1-for-dummies)

Turbopack caching goes stable, a new bundle analyzer, and 20MB lighter installs. The boring release that makes everything faster.

**Published:** 2025-12-20 | **Updated:** 2026-07-23 | **Categories:** Next.js

### [The state of headless CMS](/blog/state-of-cms)

By the time you read this, another CMS will have pivoted to AI, announced a beta, and promised to 'reimagine how teams create.' Keep up.

**Published:** 2025-11-21 | **Updated:** 2026-09-01 | **Categories:** Hot Takes, CMS

### [Ship AI, AI, AI](/blog/vercel-ship-ai-2025)

Everything Vercel announced at Ship AI, starting with AI SDK 6, plus our take on which releases matter if you want to start shipping AI features.

**Published:** 2025-10-28 | **Updated:** 2026-07-23 | **Categories:** Vercel, AI

### [Next.js 16 for dummies](/blog/nextjs-16-for-dummies)

Wait, I’m sure it was only just in beta. Guess we’re production ready, baby.

**Published:** 2025-10-22 | **Updated:** 2026-07-23 | **Categories:** Next.js

### [We dumped Google Analytics for PostHog](/blog/we-dumped-google-analytics-for-posthog)

Our relationship with Google Analytics has ended, and we're even throwing away our mix CDs. PostHog is the new bad boy in town.

**Published:** 2025-10-22 | **Updated:** 2026-08-24 | **Categories:** Performance

### [Page-builders and spacing](/blog/spacing-in-page-builders)

Explore the chaos of page builders and 8px grids, the perils of spacing, and Tailwind CSS joys. A guide to save your sanity or at least make you laugh.

**Published:** 2025-08-22 | **Updated:** 2026-08-24 | **Categories:** Sanity, How To

### [Our cookie banner prayers have been answered](/blog/our-cookie-banner-prayers-have-been-answered)

Most cookie consent banners drag down Core Web Vitals. Why we chose c15t, the developer-first consent tool, and what it did for our site's performance.

**Published:** 2025-07-24 | **Updated:** 2026-08-24 | **Categories:** Next.js, Performance

### [How we migrate content without breaking stuff](/blog/how-we-migrate-content-without-breaking-stuff)

Ever wondered how Roboto Studio lifts and shifts hundreds of pages for website migration? Let's guide you through our process and share some tips along the way

**Published:** 2025-07-07 | **Updated:** 2026-09-01 | **Categories:** Sanity, How To

### [Sanity Canvas: a better way of writing content](/blog/sanity-canvas-a-better-way-of-writing-content)

If you enjoy creating content with your team, you'll want to check out Sanity's new Canvas release. It's made for teams like ours who thrive on collaboration - imagine all your content being edited in one place, faster feedback, shared ideas, and direct integration with Sanity Studio.

**Published:** 2025-07-06 | **Updated:** 2026-08-03 | **Categories:** Sanity

### [Figma in 2025: hot takes](/blog/figma-in-2025-whats-working-whats-not-and-where-its-heading)

Figma has evolved into the go-to design tool in 2025. While it stands out, there is still room for improvement in support for designers.

**Published:** 2025-07-02 | **Updated:** 2026-07-23 | **Categories:** Hot Takes

### [How we use .mdc rules](/blog/how-we-use-mdc-rules)

How we use .mdc rules with Sanity and Next.js to try and one shot AI coding tasks. Now with extra frontend rules!

**Published:** 2025-05-04 | **Updated:** 2026-07-23 | **Categories:** AI, Sanity

### [How to use Google Analytics and actually get something out of it](/blog/how-to-use-google-analytics-and-actually-get-something-out-of-it)

Google Analytics is hard. We're going to show you the fastest way to be able to read it and start acting upon the insights.

**Published:** 2025-04-29 | **Updated:** 2026-08-24 | **Categories:** How To, Performance

### [Working with Turbo Start Sanity](/blog/working-with-turbo-start-sanity)

This week we launched Turbo Start Sanity. Here's how to get the most out of Roboto Studio's foundational Next.js and Sanity implementation.

**Published:** 2025-02-18 | **Updated:** 2026-08-17 | **Categories:** Next.js, Sanity

### [Using markdown shortcuts with the Portable Text Editor](/blog/using-markdown-shortcuts-with-the-portable-text-editor)

It's finally here, we've been excited to type a little # before our titles and get that magnificent pop in heading size. Let's get started

**Published:** 2025-01-14 | **Updated:** 2026-07-23 | **Categories:** Sanity, How To

### [Our 2024 takeaways with Sanity & Next.js](/blog/our-2024-takeaways-with-sanity-and-nextjs)

What a year it's been. There's never been a year when we've seen more paradigm shifts, AI evolution and the state of dev is better than ever.

**Published:** 2024-12-31 | **Updated:** 2026-07-23 | **Categories:** Sanity, Next.js

### [Should I upgrade to Sanity Enterprise?](/blog/should-i-upgrade-to-sanity-enterprise)

A deep dive into Sanity Enterprise features and whether they make sense for your organization

**Published:** 2024-12-05 | **Updated:** 2026-08-24 | **Categories:** Sanity

### [Hidden gems in Next.js: features you might have missed](/blog/hidden-gems-in-nextjs)

We spend far too much time trawling through docs, why don't we share some of those little gems with you with Next.js. Pull up a chair.

**Published:** 2024-11-20 | **Updated:** 2026-07-23 | **Categories:** Vercel, Next.js

### [Thinking of jumping ship from WordPress?](/blog/thinking-of-jumping-ship-from-wordpress)

Ahoy, me hearties! Looking to jump ship from WordPress while the going's not so good, worried what the uncharted waters look like? Let's set your sail straight.

**Published:** 2024-10-21 | **Updated:** 2026-08-24 | **Categories:** Hot Takes, CMS

### [How our studio uses v0 to deliver quality, speed and performance](/blog/how-our-studio-uses-v0)

Quality, Speed, Price. You used to only be able to pick two. I guess AI demolished that paradigm with the invention of v0

**Published:** 2024-10-02 | **Updated:** 2026-08-17 | **Categories:** AI, Vercel

### [Creating the perfect array thumbnails](/blog/creating-the-perfect-array-thumbnail)

Are you using the new thumbnails for Sanity, and want to speed up your whole screenshot process. We've got the perfect tool for you.

**Published:** 2024-08-13 | **Updated:** 2026-08-24 | **Categories:** Sanity

### [Our initial thoughts on Sanity Create](/blog/our-initial-thoughts-on-sanity-create)

Getting our hands on Sanity Create, and using it to actually structure the very article you're reading right in front of you.

**Published:** 2024-05-08 | **Updated:** 2026-07-23 | **Categories:** Hot Takes, Sanity

### [How to migrate from WordPress to Sanity fast](/blog/how-to-migrate-from-wordpress-to-sanity-fast)

Migrating to a different tool can be hard to adopt, but we are here to make it easy for you. Get to know the fundamental changes and structure of using sanity and ship content faster

**Published:** 2024-03-05 | **Updated:** 2026-08-24 | **Categories:** How To, Sanity

### [Get better at using Sanity Studio](/blog/get-better-at-using-sanity-studio)

Navigate Sanity Studio like a pro. Our guide offers simple and practical tips to enhance editing experience for the not-so-techy content editors.

**Published:** 2024-01-09 | **Updated:** 2026-07-23 | **Categories:** Sanity, How To

### [Our roundup of tools 2024](/blog/our-roundup-of-tools-2024)

We just managed to squeeze this out by the skin of our teeth at the end of 2023. But guess what? We're still going to use 2024 as a clickbaity title.

**Published:** 2023-12-31 | **Updated:** 2026-07-23 | **Categories:** AI

### [Actually using Figma dev mode - is it any good?](/blog/actually-using-figma-dev-mode-is-it-any-good)

Ever get frustrated with Zeplin, Figma Inspect, or other dev/design tools? Dive into our 24-hour deep-dive full of hard-hitting questions and raw insights.

**Published:** 2023-06-22 | **Updated:** 2026-08-24 | **Categories:** Hot Takes

### [Revolutionising visual content creation with Sanity.io and OpenAI](/blog/revolutionizing-visual-content-creation-with-sanityio-and-openai)

How to add AI image generation to Sanity Studio using OpenAI's API, from the original DALL-E plugin to the newer options available today.

**Published:** 2023-01-31 | **Updated:** 2026-08-24 | **Categories:** AI, Sanity